‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-10-25 00:00:00 UTC ]
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Other Publishing stories related to: '‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure'

Hachette UK sales drop 4.5% in fourth quarter

Hachette parent company Lagardere has reported a 5.9% fall for net sales in its Publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Bounce expands sales team

Bounce Sales & Marketing is expanding its sales team to offer special services to larger... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team

Browns launches ebook platform

Book supplier Browns Books for Students is to launch an ebook platform especially for schools... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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International print sales retreat—but US ebooks 'slowing'

Print sales are in retreat in almost all markets across the world tracked by Nielsen BookScan,... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #nielsen bookscan

Amazon ups UK ebook sales five-fold

Amazon.co.uk increased Kindle ebook sales by five times in its fourth quarter but its parent... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth quarter

McGraw-Hill 'explores education sale'

McGraw-Hill is exploring a possible sale of its $2.5bn-plus education business, according to a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education business

Quercus reports 270% December ebook sales growth

Quercus has reported that sales of its non-Larsson books increased by 83% over the last quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Bloomberg to Launch Luxury Lifestyle Magazine

Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
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Media Decoder: 'Hunger Games' Book Sales Bode Well for the Film

The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times

[ The New York Times | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #hunger games #movie adaptation

Post-Christmas digital sales rocket

Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan

Polar Mobile Raises $6 Million For HTML5-Based Publishing Platform, MediaEverywhere

Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators

Analyst: Apple's e-Textbook Gambit 'Just a 70% Solution'

Apple today announced iBooks Author and iBooks 2, free applications that let educational publishers and teachers create and market K-12 textbooks and course... Continue reading at PC World

[ PC World | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational publishers

31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Viking: early book sales ‘promising’

Stationery retailer Viking has reported a “promising” start to its bookselling... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Bloomsbury ebook sales up nearly 40% in final quarter of 2011

Bloomsbury had a "strong" final three months of 2011, with ebook sales growing "... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final quarter

Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good thing #publishing industry #allowing publishers

Buzz Bringing Sales to Coffee House

The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coffee house #changed hands #months ago #founding publisher #allan kornblum #ben lerner #critical acclaim