‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-10-25 00:00:00 UTC ]
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Post-Christmas digital sales rocket

Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Polar Mobile Raises $6 Million For HTML5-Based Publishing Platform, MediaEverywhere

Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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Media Decoder: 'Hunger Games' Book Sales Bode Well for the Film

The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times

[ The New York Times | 2012-01-23 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Analyst: Apple's e-Textbook Gambit 'Just a 70% Solution'

Apple today announced iBooks Author and iBooks 2, free applications that let educational publishers and teachers create and market K-12 textbooks and course... Continue reading at PC World

[ PC World | 2012-01-20 00:00:00 UTC ]
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Viking: early book sales ‘promising’

Stationery retailer Viking has reported a “promising” start to its bookselling... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Bloomsbury ebook sales up nearly 40% in final quarter of 2011

Bloomsbury had a "strong" final three months of 2011, with ebook sales growing "... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good thing #publishing industry #allowing publishers


Buzz Bringing Sales to Coffee House

The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Great sales for Dickens after TV boost

Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Faber's Ellis to join Literary Platform

Joanna Ellis, former marketing director at Faber, is to join The Literary Platform as associate... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Costa winners' sales treble

Sales of the Costa Book of the Year category winners have trebled since their victories last week... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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US book sales hold up, despite Borders collapse and ebook growth

Print books sales in the US fell 9% in 2011, with strong growth in digital sales appearing to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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December retail sales up 4.1%

Print book sales have “remained tough”, hit by consumer caution and growing ebook... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing ebook


Medialets Launches Invite-Only Buying Platform for Mobile

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek

[ AdWeek | 2012-01-10 00:00:00 UTC ]
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Stephen Fry to judge Literary Platform comp

TV presenter Stephen Fry is to judge an international competition, launched by literature and... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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PW Picks: On Sale the Week of January 9, 2012

This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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B&N considers separating Nook business as device sales up 70%

Leading US book retailer Barnes & Noble has reported sales of its Nook e-reading devices... Continue reading at The Bookseller

[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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Bangor Metro Regional Magazine to be Sold to Private Investors

Bangor Metro, a six-year old business, lifestyle and opinion magazine serving the Bangor, Maine region, will be sold next month to a group of investors within the city—principally Jack Cashman of Cashman Asset Management, a long-time Bangor businessman. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-05 00:00:00 UTC ]
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