Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad network that manages the entire buying process, precluding relationships between buyers and sellers, the new marketplace encourages direct relationships between advertisers and publishers. But, Medialets said, its platform makes it easier to maintain those relationships and simplifies the operational aspects of buying inventory across several premium mobile Web properties. Eric Litman, CEO of Medialets, said the marketplace grew out of its more than three years of experience helping publishers and advertisers deliver rich media campaigns to mobile devices. “There’s just an enormous amount of complexity for an agency who’s working on razor thin margins to manage multiple publishers on executions, particularly in emerging media,” he said. In an ever-changing mobile landscape, in which companies frequently update apps and mobile websites, he said, it’s very difficult to get up-to-date information about mobile ad inventory. Medialets’ new platform aims to give advertisers a single destination for discovering, buying, executing and measuring mobile advertising, while giving publishers an opportunity to get their inventory in front of brand advertisers in an environment that doesn’t... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-10 00:00:00 UTC ]
In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Sopan Deb, a culture reporter for The New York Times, has interviewed the cast of Arrested Development, reviewed theater on Broadway, and currently reports on professional basketball. Before joining the Times, he covered Donald Trump’s presidential campaign for CBS News. He is also—I love this—a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-20 08:48:57 UTC ]
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Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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Yesterday, at 12:30am, Gordon Sondland—the US ambassador to the European Union who has emerged as a key character in the ongoing Trump/Ukraine scandal—received a voicemail from an administration official telling him not to appear at a House hearing scheduled for yesterday morning. Sondland duly... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-10-09 12:04:38 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Nylon editor-in-chief Gabrielle Korn is stepping down from her role following last month’s sale of the magazine to Bustle Digital Group. In her August editor's letter, Korn said, “I’ve weighed my options... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-01 19:59:47 UTC ]
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Facebook, YouTube, Twitter and a whole host of digital publishers plan to bring gavel-to-gavel live coverage of the Republican and Democratic National Conventions. This includes live streams of the speeches and onstage shenanigans from legacy outlets like ABC News and CBS News, as well as... Continue reading at Digiday
[ Digiday | 2016-07-19 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek
[ AdWeek | 2012-01-10 00:00:00 UTC ]
More news stories like this