Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
News tagged with:
#social distribution
#key metric
#user experience
Last year, students in the master’s program in Publishing: Digital and Print Media, at NYU’s School of Continuing and Professional Studies, were volunteers at the Abu Dhabi International Book Fair—and shared their thoughts with Publishers Weekly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print media
As the Kindle goes on sale at Waterstones stores, MD James Daunt has been defending the highly criticized decision, insisting it is to his company's advantage. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon kindle
#waterstones stores
#good idea
Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deliver content
#latest installment
#northern shell
#operating system
10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
#electronic books
iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the... Continue reading at Engadget
[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free content
#quick search
#costa rica
#dominican republic
#el salvador
#price tags
Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#multiple titles
#hearst magazines
NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company’s technology-driven syndication ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#one-stop shop
The Asian Literary Prize is on the lookout for a new sponsor as Man Group plc, also the sponsor... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this |
Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget
[ Engadget | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribute content
#kindle content
#large organizations
#source link
A new story from Audrey Niffenegger, the author of The Time Traveler’s Wife, will feature... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audrey niffenegger
#time traveler
A new sponsorship deal for the Women's Prize for Fiction, previously the Orange Prize, has... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orange prize
#sponsorship deal
Bulgarian author Miroslav Penkov has won the £15,000 BBC International Short Story Award,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
More news stories like this |
Hachette companies Orion and Hodder & Stoughton are jointly publishing a new story by... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paid content
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#including titles
#target audience
#thought catalog
#$40 million
Publishers say the plan to abolish competing exam boards as GCSEs are scrapped in favour of new... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this |
Good founder Ben Goldhirsh shocked media types and set in motion a slew of terrible headline puns (“Bad! Major Editorial Layoffs Hit Good”) when the company laid off the majority of its editorial staff with very little explanation last June. Yet after a quiet summer, Goldhirsh and Good are... Continue reading at AdWeek
[ AdWeek | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#generate content
#core values
Specsavers has succeeded Galaxy as the headline sponsor of the National Book Awards, signing a... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#headline sponsor
Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales channel
#digital content
#publish content
Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published content
#including google