Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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"The Office" writer B.J. Novak signed a two-book deal with Knopf. The first title will be a collection of stories based on some of his previous performances. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-12 00:00:00 UTC ]
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Independent publisher And Other Stories has teamed up with Consortium Distribution to launch a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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#independent publisher
An old cliché goes: You can have it good, fast or cheap, pick any two. But all three? When it comes to ebooks, new tools might be able to deliver all three. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-05 00:00:00 UTC ]
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Despite budget cuts and insufficient bilingual staffing, United States libraries continue to invest money expanding Spanish-language children’s and YA collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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#budget cuts
Weidenfeld & Nicolson's deputy publishing director Arzu Tahsin has bought rights to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-27 00:00:00 UTC ]
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#weidenfeld nicolson
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Pulitzer Prize-winner Junot Díaz has won the £30,000 Sunday Times Short Story Award... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Amazon's Little A imprint will release novels, memoirs, and story collections, while Day One will focus on short stories and new writers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-19 00:00:00 UTC ]
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Penguin imprint Hamish Hamilton will publish a new short story by Zadie Smith later this year.... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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The Folio Society is unveiled as the sponsor of new £40,000 literary award which will hand out its first accolade in 2014. Continue reading at BBC News
[ BBC News | 2013-03-14 00:00:00 UTC ]
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Simon & Schuster has entered into an agreement with Good Books for the sales, distribution and fulfillment in the United States, Canada and open market of all of its frontlist and backlist titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-13 00:00:00 UTC ]
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The Folio Society has been announced as sponsor of the Literature Prize, the new award co-founded... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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#e-books added
'From Mama's Table to Mine,' by Bobby Deen and Melissa Clark includes this delightful dessert with Deen's mother, Paula, in mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-19 00:00:00 UTC ]
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Condé Nast's Glamour and Hearst's Good Housekeeping the inaugural rankings of the combined print and digital magazine circulations, compiled by the Professional Publishers Association today. Continue reading at Media Week
[ Media Week | 2013-02-14 00:00:00 UTC ]
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Writer and filmmaker Jonah Ansell shares how he took his story "Cadaver" from a poem written for his sister to a short film to a graphic novel and, hopefully, a feature film. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-13 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
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A biography of Hillary Clinton's time as US secretary of state will be released on 5th March... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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It's rare in the West for graphic novels to win mainstream accolades and readership, but in Asia, it is the norm. In the US, isn't it time for that to change? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-11 00:00:00 UTC ]
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#graphic novels
One key to selling more books is to produce great books, and people will recommend and buy them. Don't be satisfied with the merely good. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-08 00:00:00 UTC ]
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