In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Unbound has made four people redundant and imposed a "pause" on accepting submissions for its digital list, the company has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 01:15:11 UTC ]
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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#digital marketing
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Publisher Adam Matthew Digital is working with the Royal Shakespeare Company to digitise parts of the organisation’s archive and make them accessible to academics. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 09:28:08 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
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Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
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A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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In a filing this week, Audible has agreed to exclude titles from a group of major publishers from its Captions program until a recently filed copyright lawsuit is resolved. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
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Penguin Books UK is publishing all four of J D Salinger’s works as e-books for the first time, as part of celebrations marking the centenary of his birth. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 05:42:10 UTC ]
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With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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#wider range
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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