Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc. Financial terms were not disclosed. In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday. Continue reading at 'AdWeek'
[ AdWeek | 2016-03-25 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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UK publishers exhibiting at the third Shanghai International Children's Book Fair last week reported very busy schedules, with Chinese publishers looking overwhelmingly for series, in either fiction or non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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The London Book Fair is replacing its digital conference, traditionally held on the Monday before the fair opens, with “Quantum”, a data-driven overview of the industry. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
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Norwegian Wood, a lavishly illustrated how-to guide for chopping, stacking and burning, sets book charts on fire and cuts Jamie Oliver down to sizeA practical guide to chopping, stacking and burning wood the Norwegian way, detailing everything from the drying time of a birch tree felled in... Continue reading at The Guardian
[ The Guardian | 2015-11-16 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
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Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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September Publishing founder Hannah MacDonald offers eight essential learnings from the company's first year. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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Nobel laureate Orhan Pamuk has written about his native city many times, most recently in the memoir "Istanbul" and a 2008 novel, "The Museum of Innocence." He always seems to have more to say, however, and he taps into a new vein of tenderness in "A Strangeness in My Mind," the story of a dreamy... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-06 00:00:00 UTC ]
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This year, the expedited holiday shipping program Random House initiated for indie booksellers in 2011 will feature frontlist and backlist titles published by Penguin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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AR&Co, an Indonesian startup that specialized in augmented reality, presented new possibilities for storytelling at the Frankfurt Book Fair. The post Indonesian Startup Gives Books a New Dimension appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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This year’s New England Independent Booksellers Association regional trade show, held in Providence, R.I., from October 6–8, brought together an upbeat crowd of booksellers new and veteran, gearing up for what they predict will be a strong holiday season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Patterson says he got the idea of offering holiday bonuses from applications he receives for bookstore grants. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-10-09 00:00:00 UTC ]
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A journey into the strange community of actors and enthusiasts who record full audio books for free at LibriVox. The post The Weird, Obsessive World of Free DIY Audiobooks appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-10-05 00:00:00 UTC ]
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