Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that media partners with Discover channels, for example, had to find ways to circumvent the platform's limitations, including using third-party services to share video snippets from Snapchat on Twitter. But as of this week, the popular messaging app is changing all that, with the introduction of direct links to Snapchat content that publishers can post on Facebook or Twitter, Digiday reports.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2015-12-02 00:00:00 UTC ]
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In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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In a move that shows where the future of storytelling may be headed, HBG has teamed with Amazon to create an interactive title specifically for Amazon's voice-activated digital assistant aimed at children, Echo Dot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
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Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
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Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Jennifer Egan, Benjamin Myers and Paul Lynch are among the authors shortlisted for the £25,000 Walter Scott Prize for Historical Fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday
[ Digiday | 2018-04-18 00:00:00 UTC ]
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Some publishers complain about monetization on Snapchat, but NBCUniversal said with its Digital Content Lab, it's making real money there. The post How NBCU’s specialized unit makes shows for Snapchat and beyond appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-16 00:00:00 UTC ]
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In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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With China as the country of honor at the Bologna Children’s Book Fair this March, a citywide program to celebrate Chinese arts and culture, as well as top authors and illustrators, is already in motion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget
[ Engadget | 2018-03-01 00:00:00 UTC ]
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Disillusioned by Facebook, publishers are eager to do more on Snapchat -- particularly with video shows. The post Video Briefing: Snapchat cozies up to more publishers for video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-27 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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