Snapchat Discover Content Is Now Shareable

Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that media partners with Discover channels, for example, had to find ways to circumvent the platform's limitations, including using third-party services to share video snippets from Snapchat on Twitter. But as of this week, the popular messaging app is changing all that, with the introduction of direct links to Snapchat content that publishers can post on Facebook or Twitter, Digiday reports.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2015-12-02 00:00:00 UTC ]
News tagged with: #snapchat content #media partners #discover channels #find ways

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Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
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People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat

Adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but they will devote more time to Instagram, according to the latest figures from eMarketer. The consultancy found that U.S. adult Facebook users are spending an... Continue reading at AdWeek

[ AdWeek | 2019-05-28 10:00:50 UTC ]
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Nvidia's RTX Studio laptops pair fierce hardware with dedicated drivers for content creators

Intel isn’t the only chipmaker aiming to remold the PC industry to its vision. At Computex in Taiwan on Monday, Nvidia revealed RTX Studio laptops, a new initiative focused on giving content creators powerful computer hardware and rock-solid, creation-focused drivers to match.These powerful... Continue reading at PC World

[ PC World | 2019-05-27 07:30:00 UTC ]
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Facebook says it is more aggressively enforcing content rules

Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
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Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
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Target's first NewFronts pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Target's first NewFront pitch excludes content

Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Netflix to launch magazine to hype its content for awards season, report says

For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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Conde Nast now has 28 shows on Snapchat, with plans for more

Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. The post Conde Nast now has 28 shows on Snapchat, with plans for more appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
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Scientists Discover Ancient 'Cthulhu' Fossil That Will Give You Nightmares

With 45 tentacles, the Sollasina cthulhu could snatch food and creep along the ocean floor. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-10 08:31:45 UTC ]
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5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Snapchat to introduce 'audience network' at partner summit

Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age

[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Scribd Starts Original Content Program

Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market

Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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Content Blockchain Project Wins One of Germany’s Digital Publishing Awards

The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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Google starts ‘subscriptions lab’ for local publishers to develop paid content

The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-20 00:00:00 UTC ]
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