It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication, merchandising and other revenue streams. On Facebook right now, publishers have the option of suggested videos, which brings in very little, and sponsored videos, which is difficult to scale. The post Scale-hungry Facebook video publishers are in trouble if they don’t think long term appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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'My Name Is Barbra,' the memoir that superstar Barbra Streisand said she's been working on for more than a decade, will be published this fall. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 20:02:43 UTC ]
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Calls for meaningful Indigenous representation in the industry are finding traction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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#long journey
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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J R Ellis’ Murder at St Anne’s (Thomas & Mercer) has clocked in as the Bookstat e-book number one for the week ending 11th December, marking the author’s first number one in the chart. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 10:37:54 UTC ]
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Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC
[ CBC | 2021-02-25 20:47:52 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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Two Black women are taking top positions at Simon & Schuster and Knopf. They talk to Rebecca Carroll about language, action, the power of books and the pace of change. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-30 14:00:29 UTC ]
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This morning I woke up to two very different pieces of news, yet they are very much connected. The first was the news that the U.S. unemployment rate fell to 11.1% in June, and as a nation we added 4.8 million jobs to the economy. Certainly it’s good news that the trend line has moved downward... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-02 16:42:10 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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As Black Lives Matter protests take place across the world, the publishing world is rushing to support those ‘ignored by the mainstream’. Who is the mainstream, then?The publishing industry is stilted and archaic. I worked in it for seven years, and left due to reasons I can’t legally talk... Continue reading at The Guardian
[ The Guardian | 2020-06-11 09:44:22 UTC ]
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Penguin Random House UK has revealed it is furloughing "some" of its staff across the business, extending to staffers in its London office. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 23:18:38 UTC ]
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A lot has happened since I wrote to you last week about the rapid spread of COVID-19, its impact on all of us in publishing and our continued commitment to serve you. As I stated then, Folio: will keep our promise to seek out positive stories on how our community can get through this... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-26 13:00:37 UTC ]
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In her relentlessly linear narrative of more than 60 years of Spanish and Chilean history, Allende takes great pains to describe the real, lived effects of two dictatorships. Continue reading at The Washington Post
[ The Washington Post | 2020-01-23 13:50:56 UTC ]
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#troubled times
Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
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Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
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