The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50 million on the cause. The result was Tempest, the platform that SAY Media says is helping its rapid growth—including a 162 percent traffic increase for the beauty website xoVain in just a year. Now, it's ready to offer Tempest for free to partner publications: All SAY Media asks for in return is that it is allowed to sell all unsold ad inventory on the site, which in turn gives it a larger ad network presence. "I think the challenge of having a digital publication now is how do you have a beautiful experience on desktop and mobile and derive ad revenue. That's what we wanted Tempest to be," Lerman explained. Tempest allows publishers to test page layouts and elements, including social media buttons and commenting systems, so they can customize options based on performance for the reader. It's also got an eye on faster loading times, boosting speeds up to three times for mobile pages. The sites allow for seamless integration of ad units that look similar to editorial content, including experiences for brands like Siemens, the first partner to use SAY Media's Adaptive units on a Tempest-powered site (ReadWrite - fomerly ReadWriteWeb). "It was a great ad format for its native format... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-22 00:00:00 UTC ]
News tagged with:
#promote content
#digital magazine
BookmarkED claims to help schools and parents navigate book bans. But where and how the app gets is information is a secret. Continue reading at Book Riot
[ Book Riot | 2023-08-28 14:02:30 UTC ]
More news stories like this | News stories tagged with:
#book bans
#libraries
In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#prior year
#bookscan
Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
More news stories like this | News stories tagged with:
#revenue fell
#advertising budgets
#digital media
Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing trend
#diverse range
#forthcoming titles
#graphic novel
The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian
[ The Guardian | 2023-08-08 23:00:40 UTC ]
More news stories like this | News stories tagged with:
#tech company
#free morning
#latest proposal
#latest updatesget
#free app
#australian government
#guardian australia
#copyright law
In this post-Fleabag world, publishing has become obsessed with the inner turmoils of messy millennials – but isn’t it time they pulled themselves together? Meet the novelists subverting the clichesYou’ve probably come across this woman: she is unfulfilled in her career, has been abandoned by at... Continue reading at The Guardian
[ The Guardian | 2023-08-08 15:19:43 UTC ]
More news stories like this | News stories tagged with:
#ve read
#main character
#rarely deliver
#novelists
What was meant to help create a worker-owned coop in Feminist Book Club has turned into a need to recuperate from a series of office break-ins. Continue reading at Book Riot
[ Book Riot | 2023-08-08 14:41:31 UTC ]
More news stories like this | News stories tagged with:
#book club
With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book rating
#taking effect
In a climate crisis that feels huge and hopeless, these eight books — essays, fiction, memoir and poetry on the wild — will help you focus on small things Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 13:00:09 UTC ]
More news stories like this | News stories tagged with:
#small things
#climate anxiety
#climate crisis
#memoir
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#pop culture
#late july
#broader effort
#wholly owned
#digital media
Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
More news stories like this | News stories tagged with:
#fair agreement
#elon musk
#content produced
#law requires
#digital platforms
#news content
#copyright law
#french publisher
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek
[ AdWeek | 2023-07-24 11:37:29 UTC ]
More news stories like this | News stories tagged with:
#vice media
#rare glimpse
#digital media
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | News stories tagged with:
#small businesses
#advertisers target
#including audio
#online publishers
#digital media
“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#decade ago
In a week filled with bad book business news and a down year for the children's book market, Scholastic nonetheless delivered a generally upbeat financial report for its latest fiscal year—thanks in no small part to the company's booming book fair business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#small part
#book fair
#children's book
#book business
#scholastic
Many of the biggest software makers are known for their expensive, but nevertheless popular purchase programs. Yet many of these companies also offer free software with some surprisingly useful features. Yes, even giants like Adobe and Microsoft! This article will introduce you to these... Continue reading at PC World
[ PC World | 2023-07-19 12:30:00 UTC ]
More news stories like this | News stories tagged with:
#navigation bar
#top line
#individual words
#rabbit hole
#manga
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#user experience
#privately owned
As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC
[ CBC | 2023-07-10 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#public libraries
Seattle’s new indie publisher, Hinton Publishing, is a partnership between 'South Seattle Emerald' founder Marcus Harrison Green and Vertvolta Press publisher Vladimir Verano. Its mission is to amplify the voices of BIPOC, LGBTQ, disabled, and low-income authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie publisher