Say Media's New Content Management System Helped Boost xoVain Traffic 162%

The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50 million on the cause. The result was Tempest, the platform that SAY Media says is helping its rapid growth—including a 162 percent traffic increase for the beauty website xoVain in just a year. Now, it's ready to offer Tempest for free to partner publications: All SAY Media asks for in return is that it is allowed to sell all unsold ad inventory on the site, which in turn gives it a larger ad network presence. "I think the challenge of having a digital publication now is how do you have a beautiful experience on desktop and mobile and derive ad revenue. That's what we wanted Tempest to be," Lerman explained. Tempest allows publishers to test page layouts and elements, including social media buttons and commenting systems, so they can customize options based on performance for the reader. It's also got an eye on faster loading times, boosting speeds up to three times for mobile pages. The sites allow for seamless integration of ad units that look similar to editorial content, including experiences for brands like Siemens, the first partner to use SAY Media's Adaptive units on a Tempest-powered site (ReadWrite - fomerly ReadWriteWeb). "It was a great ad format for its native format... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-22 00:00:00 UTC ]
News tagged with: #promote content #digital magazine

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ALA Report Looks at Millennial, Gen Z Library Usage, Media Habits

The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
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Bloomsbury’s fantasy list helps it to record £17.7m first-half profits

Publisher to double dividend after demand grows for books by Sarah J Maas and Samantha ShannonBusiness live – latest updatesThe book publisher Bloomsbury has hit record profits in the first half of the year thanks in part to a boom in fantasy fiction driven by the American author Sarah J Maas,... Continue reading at The Guardian

[ The Guardian | 2023-10-26 07:50:43 UTC ]
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Help! Is It Okay to Ghost A Friend?

Jenée Desmond-Harris is joined by best-selling author of Bad Feminist and Opinions, Roxane Gay. Continue reading at Slate

[ Slate | 2023-10-20 09:00:00 UTC ]
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Marianne Moore and AI Helped Make Sean Michaels' New Novel

The author of 'Do You Remember Being Born?' explains how he created a "Moorebot" to generate the verse in the novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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Crooked Media Founders Announce Debut Book with Zando Imprint

Jon Favreau, Jon Lovett, and Tommy Vietor, who host the popular politics podcast 'Pod Save America,' will publish their debut book with their Zando imprint, Crooked Media Reads, next June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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At Frankfurt: Demand for More Books and Cultural Media Coverage

The German publishers association is organizing a Frankfurt Book Fair event to discuss reduced books and literature coverage across the country's news media. The post At Frankfurt: Demand for More Books and Cultural Media Coverage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-03 23:29:59 UTC ]
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Oliver Jeffers on how art can help fight the climate crisis

The artist’s new picture book for adults explores the power of collective action. If you’re a parent, there’s a good chance you know the artist Oliver Jeffers. He illustrated the wildly popular children’s book, The Day the Crayons Quit, and he’s also written and illustrated several of his own... Continue reading at Fast Company

[ Fast Company | 2023-10-02 05:00:00 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
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Brooklyn Public Library’s Leigh Hurwitz on Helping Young People Resist Censorship

In anticipation of Banned Books Week, Brooklyn Public Library’s collections manager Leigh Hurwitz joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss how the recent, dramatic rise in book bans disproportionately affects young people, and why BPL has chosen to offer access to its... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-28 08:18:01 UTC ]
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Publishing execs express concern over generative AI’s impact on traffic and IP protections

Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. Continue reading at Digiday

[ Digiday | 2023-09-25 04:01:00 UTC ]
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Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit

Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday

[ Digiday | 2023-09-21 04:01:00 UTC ]
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Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday

[ Digiday | 2023-09-20 04:01:00 UTC ]
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TikTok now lets creators label AI-generated content

TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget

[ Engadget | 2023-09-19 15:45:36 UTC ]
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These tools from Arthur Brooks and Oprah Winfrey will help you get happier at work

Try the emotional self-management tools from their new book, ‘Build the Life You Want,’ to create a culture of shared growth and happiness. The best advice I’ve received about being myself came from happiness expert Arthur Brooks. While he explained the PANAS test—which measures your Positive... Continue reading at Fast Company

[ Fast Company | 2023-09-12 05:30:00 UTC ]
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Self-publishers must declare if content sold on Amazon’s site is AI-generated

Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian

[ The Guardian | 2023-09-11 17:08:53 UTC ]
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EBSCO Helps Librarians Build Spanish Collections

The academic database platform's NoveList's Core Collection offers librarians a database of 7,000 Spanish-language titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
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Media Briefing: How digital publishers spent summer 2023 

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday

[ Digiday | 2023-08-31 04:01:00 UTC ]
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Can Short Stories Boost Financial Literacy?

The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
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