Say Media's New Content Management System Helped Boost xoVain Traffic 162%

The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50 million on the cause. The result was Tempest, the platform that SAY Media says is helping its rapid growth—including a 162 percent traffic increase for the beauty website xoVain in just a year. Now, it's ready to offer Tempest for free to partner publications: All SAY Media asks for in return is that it is allowed to sell all unsold ad inventory on the site, which in turn gives it a larger ad network presence. "I think the challenge of having a digital publication now is how do you have a beautiful experience on desktop and mobile and derive ad revenue. That's what we wanted Tempest to be," Lerman explained. Tempest allows publishers to test page layouts and elements, including social media buttons and commenting systems, so they can customize options based on performance for the reader. It's also got an eye on faster loading times, boosting speeds up to three times for mobile pages. The sites allow for seamless integration of ad units that look similar to editorial content, including experiences for brands like Siemens, the first partner to use SAY Media's Adaptive units on a Tempest-powered site (ReadWrite - fomerly ReadWriteWeb). "It was a great ad format for its native format... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-22 00:00:00 UTC ]
News tagged with: #promote content #digital magazine

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Why putting social workers in public libraries could help Montrealers in crisis

As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC

[ CBC | 2023-07-10 08:00:00 UTC ]
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Hinton Publishing Honors an Unsung Writer and Boosts New Creators

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[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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By combining self-help and literature, the School of Life’s first novel does both a disservice | Alice Kemp-Habib

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[ The Guardian | 2023-07-07 15:45:50 UTC ]
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How Newfoundland puffins helped save the bird's population in Maine

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[ CBC | 2023-07-05 17:07:25 UTC ]
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The Most Requested LGBTQ+ Books in Classroom Libraries — and How to Help on DonorsChoose

Make an impact this month by supporting these classrooms asking for LGBTQ+ books for their students via DonorsChoose. Continue reading at Book Riot

[ Book Riot | 2023-06-21 10:40:00 UTC ]
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Black creators drive higher media value for marketers, study finds

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[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Help dad get through his reading list this Father’s Day

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[ PC World | 2023-06-12 08:00:00 UTC ]
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Google and Facebook urged by EU to label AI-generated content

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[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Publicis Groupe joins content standards body

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[ Media Week | 2023-06-05 12:11:00 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

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[ Digiday | 2023-05-22 04:01:00 UTC ]
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Polly Toynbee: what my privileged start in life taught me about the British class system

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[ The Guardian | 2023-05-20 12:00:56 UTC ]
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With a Boost from Adult Fiction, Print Book Sales Rose 1.3% Last Week

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[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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New Leaf Literary & Media Faces Backlash After Dropping Authors

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[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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Prince Harry’s ghostwriter, JR Moehringer, says pair bonded over media intrusion

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[ The Guardian | 2023-05-09 03:35:56 UTC ]
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[ The Guardian | 2023-05-05 16:21:38 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

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[ Digiday | 2023-05-05 04:01:00 UTC ]
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One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop

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[ AdWeek | 2023-05-04 06:00:00 UTC ]
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[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

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[ Digiday | 2023-05-03 10:01:00 UTC ]
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[ The Guardian | 2023-05-02 14:10:53 UTC ]
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