Reuters Names IDG Exec as New CMO | People on the Move

[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company, including leading product, field and brand marketing. He will report directly to Reuters president Michael Friedenberg, who previously worked with London at IDG, where he was the global CEO and board member before joining Thomas Reuters at the end of last year. Prior to IDG, London was the founder and managing partner of Salt Island Ventures, COO, VP of marketing and general manager at SX2 Media Labs/ComputerShopper.com and associate vice president of marketing at CNET Networks. “Josh is a respected and accomplished marketing leader with a strong history of building brand awareness and driving commercial success,” said Friedenberg in a statement. “His breadth of expertise and experience will add significant value to our team as we work to reset, modernize and grow our organization.” Here are the rest of this week’s people on the move... [caption id="attachment_160865" align="alignright" width="150"] Nicole Taylor (credit: Lade Ademu-John)[/caption] Thrillist tapped Nicole Taylor as its new executive food editor. Starting in July, Taylor will lead the company’s food and drink coverage and brand strategy, as well as lead the day-to-day oversight of the Food vertical. She has held a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-26 15:38:09 UTC ]

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Another brutal week for American journalism

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[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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Hearst Magazines Enters SVOD Space With New Fitness App

Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek

[ AdWeek | 2019-07-01 11:00:38 UTC ]
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Hearst is finding success in YouTube, and is pouring more resources into programming

After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-28 04:01:35 UTC ]
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The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age

[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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Reuters Names IDG Exec as New CMO | People on the Move

[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday

[ Digiday | 2019-06-26 04:00:25 UTC ]
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Whose ad spending is up? The big FANG theory

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[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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Beats names new CMO

As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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REI shelves catalog for print magazine

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[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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BuzzFeed News Is Part of a Union Wave at Digital Media Outlets

The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times

[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

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[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Jay Fielden Joins List of Troy Young-Era Departures at Hearst | People on the Move

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[ Folio Magazine | 2019-05-23 18:32:49 UTC ]
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Essential Arts: LACMA, LACMA, LACMA. The museum’s redesign is all drama

Friends, Romans, readers of great books: The Los Angeles Times Festival of Books has landed on Coachella weekend and there will be too much do in El Lay this weekend beyond the return of “Game of Thrones.” I’m Carolina A. Miranda, staff writer at The Times, with your weekly dose of cultural... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-13 00:00:00 UTC ]
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Books: The library fire, a criminal family, reviews and book news

Hello! I’m books editor Carolyn Kellogg with this week’s books newsletter from the L.A. Times. THE BIG STORY Although Susan Orlean is a staff writer for the New Yorker, she lives in Los Angeles part-time, and for the last six years has been writing a book that investigates a mystery many of us... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-13 00:00:00 UTC ]
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FutureBook teams with The Pigeonhole for writing competition

FutureBook is partnering with social reading app The Pigeonhole to run a short story competition exploring the future of the book. The winning author is to be hosted at the FutureBook Conference, 30th November. Judges will be Molly Flatt, author and associate editor of FutureBook; Anna Jean... Continue reading at The Bookseller

[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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Woman's Weekly's 'exploitative' contracts anger authors

As well as slashing fees for short stories, the magazine has demanded fiction writers waive all rights to their workThe new issue of the Woman’s Weekly fiction special is out now, promising its readers short stories from writers who “never fail to come up with new twists and turns and unexpected... Continue reading at The Guardian

[ The Guardian | 2018-08-17 00:00:00 UTC ]
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