Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly want to consume content on multiple devices. It also has yielded a welcome by-product: better mobile advertising opportunities. Inherently, responsive sites place mobile ads front and center, rather than relegating them to the sidelines. With mobile traffic rapidly growing, monetizing that mobile audience is increasingly important. And publishers see this as a prime time to rethink their sites. That’s true for CNN, which is rolling out a responsive redesign in November. Marisa Gallagher, vp and executive creative director at CNN Digital, said that both advertising and enhancing the user experience were at play: “It’s part and parcel when you’re building any experience to ensure the ad or the revenue implications are considered.” Expect to see more publishers pushing responsive redesigns. A survey by the digital ad network Undertone found that 53 percent of publisher respondents (among a limited sample size of 34 publishers) are looking to go responsive in the next year. And 68 percent of publishers (among a larger sample of 69 respondents) believe responsive design will boost CPMs for mobile and tablet ads. “Responsive can unlock a ton of value for publishers, creating something... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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Colleen Higgs, Publisher of Modjaji Books in South Africa recounts her life-changing experience as part of the publisher invitation program of the Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely... Continue reading at AdWeek
[ AdWeek | 2013-06-25 00:00:00 UTC ]
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Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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June 21, 2013, ATLANTA, GA – Southern Newspaper Publishers Association launched a re-designed website this week designed to serve the needs of newspaper executives by providing a new source of ideas, solutions, resources and information. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Several publishers and authors have told The Bookseller that they are in the process of changing... Continue reading at The Bookseller
[ The Bookseller | 2013-06-24 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Amazon has unveiled a dedicated website for its Amazon Publishing platform, www.apub.com. The... Continue reading at The Bookseller
[ The Bookseller | 2013-05-29 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their... Continue reading at AdWeek
[ AdWeek | 2013-05-13 00:00:00 UTC ]
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Dubai's Rufoof e-bookseller offers 5,000 titles in Arabic and has attracted 100,000 users, 50% from Saudi Arabia, starting with free Islamic titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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SpinMedia has bought Vibe in a deal that could prove to be the end of the print edition of the famed hip-hop culture magazine.Vibe magazine was founded in 1993 by legendary producer Quincy Jones. The company has changed hands several times and like many publications, has turned its focus to its... Continue reading at Crains New York
[ Crains New York | 2013-04-26 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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The famous monkey is getting a digital makeover and learning some important life lessons. After more than 70 years, Curious George is getting a reboot and entering the digital realm. Houghton Mifflin Harcourt, which publishes stories about the beloved, if often exasperating, monkey, is... Continue reading at Fast Company
[ Fast Company | 2013-04-03 00:00:00 UTC ]
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews
[ Betanews | 2013-03-27 00:00:00 UTC ]
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