Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly want to consume content on multiple devices. It also has yielded a welcome by-product: better mobile advertising opportunities. Inherently, responsive sites place mobile ads front and center, rather than relegating them to the sidelines. With mobile traffic rapidly growing, monetizing that mobile audience is increasingly important. And publishers see this as a prime time to rethink their sites. That’s true for CNN, which is rolling out a responsive redesign in November. Marisa Gallagher, vp and executive creative director at CNN Digital, said that both advertising and enhancing the user experience were at play: “It’s part and parcel when you’re building any experience to ensure the ad or the revenue implications are considered.” Expect to see more publishers pushing responsive redesigns. A survey by the digital ad network Undertone found that 53 percent of publisher respondents (among a limited sample size of 34 publishers) are looking to go responsive in the next year. And 68 percent of publishers (among a larger sample of 69 respondents) believe responsive design will boost CPMs for mobile and tablet ads. “Responsive can unlock a ton of value for publishers, creating something... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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With lists on cute cryptids, decolonial SFF, trans comics, and more, these indie bookstore websites are as fun to browse as their shelves! Continue reading at Book Riot
[ Book Riot | 2023-08-08 10:32:00 UTC ]
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With students accessing the system from 170 countries, Cambridge University Press & Assessment is ahead of its anticipated schedule. The post Cambridge University Press Reaches 100-Million User Milestone appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-03 20:46:43 UTC ]
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Sixty-five percent of those responding to a survey conducted by the U.K. union that represents writers in such professions as books, film, and said that they believed that the increased use of AI will reduce their income from writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
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I was surprised to read this morning that Milan Kundera, the eminent Czech novelist best known for The Unbearable Lightness of Being, died yesterday at the age of 94. Mainly because I thought he was already dead. For a generation of literary types (Gen X in particular), Kundera was the cool,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-12 15:34:43 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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Six months. 179 books. Here's what we can't wait to read in the second half of 2023. The post Most Anticipated: The Great 2023B Book Preview appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2023-07-03 11:00:00 UTC ]
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These 8 books that explore the relationships between humans and animals in a variety of ways, including the personal and professional. Start with Birding While Indian: A Mixed-Blood Memoir by Thomas C. Ganno. Continue reading at Book Riot
[ Book Riot | 2023-06-29 10:35:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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AMC Entertainment’s streaming service is migrating its users to Vudu. The companies announced today that Vudu is “the official new streaming platform for consumers of AMC Theatres on Demand.”AMC launched its on-demand streaming service in 2019, and its popularity surged during pandemic-era... Continue reading at Engadget
[ Engadget | 2023-06-01 14:00:33 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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Tracy Deonn, the Coretta Scott King-John Steptoe Award-winning author of “Legendborn” and “Bloodmarked,” recommends a few of her favorite young adult fantasy titles. Continue reading at The New York Times
[ The New York Times | 2023-05-06 09:00:20 UTC ]
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Tracy Deonn, the Coretta Scott King-John Steptoe Award-winning author of “Legendborn” and “Bloodmarked,” recommends a few of her favorite young adult fantasy titles. Continue reading at The New York Times
[ The New York Times | 2023-05-06 09:00:19 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Your mom might not be as up to date as you on the latest tech trends, but that doesn't mean a carefully chosen gadget wouldn't make her life easier. While flowers and breakfast in bed remain lovely Mother's Day gifts, you may want to try a different tack this year and get your mom something... Continue reading at Engadget
[ Engadget | 2023-04-24 13:15:33 UTC ]
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Incensed by an opinion piece, Lachlan Murdoch came at Crikey with guns blazing. But in the end he walked away – for the second time in a weekFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastAs Lachlan Murdoch’s day... Continue reading at The Guardian
[ The Guardian | 2023-04-21 15:00:46 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian
[ The Guardian | 2023-04-19 04:40:32 UTC ]
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