Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly want to consume content on multiple devices. It also has yielded a welcome by-product: better mobile advertising opportunities. Inherently, responsive sites place mobile ads front and center, rather than relegating them to the sidelines. With mobile traffic rapidly growing, monetizing that mobile audience is increasingly important. And publishers see this as a prime time to rethink their sites. That’s true for CNN, which is rolling out a responsive redesign in November. Marisa Gallagher, vp and executive creative director at CNN Digital, said that both advertising and enhancing the user experience were at play: “It’s part and parcel when you’re building any experience to ensure the ad or the revenue implications are considered.” Expect to see more publishers pushing responsive redesigns. A survey by the digital ad network Undertone found that 53 percent of publisher respondents (among a limited sample size of 34 publishers) are looking to go responsive in the next year. And 68 percent of publishers (among a larger sample of 69 respondents) believe responsive design will boost CPMs for mobile and tablet ads. “Responsive can unlock a ton of value for publishers, creating something... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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In 2008, after 13 years together, my literary agent and I parted ways. (To preserve her anonymity, let’s call her Michael Ovitz.) Between 1995 and 2002, Michael Ovitz sold two of my novels, including my debut, Hunger Point. By any measure, our partnership was a terrific success. Michael Ovitz... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-05 08:53:09 UTC ]
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One person joked that he was pretty sure the Missouri Senator's book would "fall well short of expectations." Continue reading at HuffPost
[ HuffPost | 2022-07-28 23:29:02 UTC ]
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These stories, including The Night Circus by Erin Morgenstern, are great in prose, but they are crying out for a graphic novel adaptation to bring the visuals to life. Continue reading at Book Riot
[ Book Riot | 2022-07-26 10:31:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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In what has proved to be an endlessly trying year, we hope this list—which contains more than 175 books—will provide opportunities for you to be delighted, excited, and surprised. The post Most Anticipated: The Great Second-Half 2022 Book Preview appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-07-14 10:00:53 UTC ]
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The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Teddy Wayne's novel is a character study of a protagonist stuck in a rut of self-regard. Continue reading at The Washington Post
[ The Washington Post | 2022-07-12 14:30:05 UTC ]
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Contestants will enter a writers’ retreat and be given 30 days to write a novel while completing ‘live-wire’ challenges Reality TV producers have exhausted singers, dancers, drag artists, potters, tailors, and beautiful young people hoping to find love. Now, it seems, the spotlight has fallen on... Continue reading at The Guardian
[ The Guardian | 2022-07-12 11:04:45 UTC ]
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Volumes I and II of ‘The Complete Works of W.H. Auden: Poems’ delve deeply into the masterful works I have long admired. Continue reading at The Washington Post
[ The Washington Post | 2022-06-29 13:00:37 UTC ]
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What makes an audiobook stand out? Is it true that narrators can make or break the story? Some experts offer perspectives. Continue reading at Book Riot
[ Book Riot | 2022-06-17 10:36:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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An 18-year-old student and a 98-year-old survivor teamed up to write “Lily’s Promise,” a best-selling memoir of Auschwitz and its aftermath. Continue reading at The New York Times
[ The New York Times | 2022-05-26 09:00:09 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post
[ The Washington Post | 2022-05-14 12:00:14 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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The far-right lawmaker's history of botching both spelling and facts has many wondering just what's in her book. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
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I love paperbacks. They’re more affordable and lighter than their hardcover elder siblings, and you don’t have to deal with the flaps of a book jacket (don’t @ me). Sometimes they come with a cute little cover re-design. In case you missed these stellar books the first time around, here they are... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-03 16:24:58 UTC ]
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