Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly want to consume content on multiple devices. It also has yielded a welcome by-product: better mobile advertising opportunities. Inherently, responsive sites place mobile ads front and center, rather than relegating them to the sidelines. With mobile traffic rapidly growing, monetizing that mobile audience is increasingly important. And publishers see this as a prime time to rethink their sites. That’s true for CNN, which is rolling out a responsive redesign in November. Marisa Gallagher, vp and executive creative director at CNN Digital, said that both advertising and enhancing the user experience were at play: “It’s part and parcel when you’re building any experience to ensure the ad or the revenue implications are considered.” Expect to see more publishers pushing responsive redesigns. A survey by the digital ad network Undertone found that 53 percent of publisher respondents (among a limited sample size of 34 publishers) are looking to go responsive in the next year. And 68 percent of publishers (among a larger sample of 69 respondents) believe responsive design will boost CPMs for mobile and tablet ads. “Responsive can unlock a ton of value for publishers, creating something... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-25 00:00:00 UTC ]
News tagged with: #adam shlachter #full potential #robyn peterson

Other Publishing stories related to: 'Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?'

Is Harry the next James Corden? The prince’s TV appearances, in order of greatness

After a week of major TV stand-offs – some with added tequila shots – the spare to the throne hasn’t stumbled. He’s a smooth operator … and truly his mother’s sonKing Charles, as the Prince of Wales, gave one TV interview (on ITV in 1994). Diana, Princess of Wales (on BBC One, 1995) and HRH... Continue reading at The Guardian

[ The Guardian | 2023-01-12 14:46:33 UTC ]
More news stories like this | News stories tagged with: #memoir spare #james corden #tv appearances #tv interview #memoir

Most Anticipated: The Great 2023A Book Preview

Welcome to our biannual Great Book Preview! We’ve assembled the best books of 2023A (that is, the first half of 2023), including new work from Nicole Chung, Tsitsi Dangarembga, Claire Dederer, Brian Dillon, Samantha Irby, Heidi Julavits, Catherine Lacy, Mario Vargas Llosa, Rebecca Makkai,... Continue reading at The Millions

[ The Millions | 2023-01-09 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nicole chung #tsitsi dangarembga #claire dederer #brian dillon #samantha irby #rebecca makkai #fernanda melchor #lorrie moore #jenny odell #curtis sittenfeld #clint smith #zadie smith #colm tibn #book preview #great book

Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen

How a Great Audiobook Narrator Finds Her Voices

Robin Miles was looking for stage and screen roles when she began reading books for the blind. She’s become one of the country’s most celebrated narrators. Continue reading at New Yorker

[ New Yorker | 2022-12-16 16:45:13 UTC ]
More news stories like this | News stories tagged with: #robin miles #screen roles #audiobook

TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
More news stories like this | News stories tagged with: #online marketplace ##booktok #promote books #sell books #hugely successful #colleen hoover #large part #wh smith #hay festival #publisher penguin #bloomsbury #harpercollins

Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel

New Mexico Is a Great Place for Sci-Fi

The state is home to an unusually high concentration of science fiction writers and a strong mix of science and superstition. Continue reading at Wired

[ Wired | 2022-11-04 16:00:00 UTC ]
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15 fiction books that follow their own rules — and make great gifts

We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
More news stories like this | News stories tagged with: #ve rounded #story collections #holiday season

14 Great Japanese Historical Fiction Books

Read your way into the best Japanese historical fiction, ranging from novels to manga and historical fiction about Japanese Americans. Continue reading at Book Riot

[ Book Riot | 2022-10-28 10:35:00 UTC ]
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Amazon Changes Kindle eBook Return Policy, Ends Lending Between Kindle Users, and More

What's going on with Kindle? See what changes are coming to return policies, file formats, and ebook lending at Amazon. Continue reading at Book Riot

[ Book Riot | 2022-10-19 10:40:00 UTC ]
More news stories like this | News stories tagged with: #kindle users #file formats #ebook lending #kindle

Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
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8 Great New Comics to Read This October

These new October graphic novel and manga titles are just the thing to read as you munch on some should-have-been-for-Halloween candy. Continue reading at Book Riot

[ Book Riot | 2022-10-03 10:35:00 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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‘Goodnight Moon’: 75 years in the great green room

Decades after its first publication, Margaret Wise Brown’s classic children’s book “Goodnight Moon” still brings families together. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-09-01 15:59:00 UTC ]
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How to Help Libraries Affected by the Kentucky and Missouri Floodings

What public libraries in flooded regions of Missouri and Kentucky are doing for their communities + how you can support them. Continue reading at Book Riot

[ Book Riot | 2022-08-16 13:01:51 UTC ]
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The Great Nerdification

The crossover between tabletop gaming, comics, and book publishing is intensifying. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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Dollars, Cents, and Being Left With the Bill: Jillian Medoff on Breaking Up With Her Literary Agent

In 2008, after 13 years together, my literary agent and I parted ways. (To preserve her anonymity, let’s call her Michael Ovitz.) Between 1995 and 2002, Michael Ovitz sold two of my novels, including my debut, Hunger Point. By any measure, our partnership was a terrific success. Michael Ovitz... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-05 08:53:09 UTC ]
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Twitter Users Emasculate Josh Hawley's Upcoming Book On 'Manhood'

One person joked that he was pretty sure the Missouri Senator's book would "fall well short of expectations." Continue reading at HuffPost

[ HuffPost | 2022-07-28 23:29:02 UTC ]
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17 Novels That Would Make Great Graphic Novels

These stories, including The Night Circus by Erin Morgenstern, are great in prose, but they are crying out for a graphic novel adaptation to bring the visuals to life. Continue reading at Book Riot

[ Book Riot | 2022-07-26 10:31:00 UTC ]
More news stories like this | News stories tagged with: #night circus #erin morgenstern #graphic novel