No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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Cultural Cross Sections Alizah Holstein I stepped out of Keflavík airport at 4:30 a.m. Far off in the dimly lit parking lot was the bus to Reykjavík—parked, empty, still off-duty. Winds buffeted me from above, the cold air curling its way up my wrists and... Continue reading at World Literature Today
[ World Literature Today | 2019-12-03 17:31:19 UTC ]
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The impeachment story is moving on. Today, the Democratic-led House Intelligence Committee will publish its report on President Trump’s dealings with Ukraine and turn things over to the Judiciary Committee, which will hold its first public hearing on impeachment tomorrow. Key facets of the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-12-03 13:05:34 UTC ]
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Send your friends, family, and favorite bookstore and library workers warm holiday greetings with these 20 literary holiday cards! Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:34:57 UTC ]
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San Diego's Mysterious Galaxy bookstore must find a new owner and a new location before its lease expires in less than 60 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
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Store owners from BXsellers, PW's bookstore Facebook group, are prepping special promotions for Black Friday and Small Business Saturday, focusing on loyalty discounts and gift card bonuses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
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In a sign of more regional activity to come, the International Publishers Association has entered a new partnership with UNESCO's CERLALC. The post IPA and CERLALC Sign Latin American and Caribbean Publishing Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-26 04:05:39 UTC ]
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November is Picture Book Month, so these illustrated little gems are deservedly in the spotlight. In a recent blog post for Books Are Magic, novelist and bookstore owner Emma Straub curated a list of picture books. Among Straub’s picks for the best picture books of 2019 is a wonderful biography... Continue reading at Electric Literature
[ Electric Literature | 2019-11-25 12:00:00 UTC ]
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Montclair Book Center is 9,000 square feet of nooks, alcoves, labyrinths and warrens. “It’s like a time machine,” one customer says. Continue reading at The New York Times
[ The New York Times | 2019-11-23 10:00:19 UTC ]
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Yesterday morning, Gordon Sondland, the Trump donor turned US ambassador to the European Union, gave explosive testimony in the impeachment inquiry—directly tying the president and his top allies, including Mikes Pence and Pompeo, to the Ukraine scandal. Comparisons to John Dean’s testimony that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-21 12:58:24 UTC ]
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Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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Even compared to this year’s other brutal weeks for American journalism, the past seven days have been particularly turbulent. Last Wednesday, the publishing giant McClatchy reported severe liquidity problems along with its third-quarter results; its share price has since collapsed from $2.28 to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-20 13:10:34 UTC ]
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Ian Williams, winner of this year’s $100,000 Scotiabank Giller Prize for his debut novel Reproduction, began his acceptance speech Monday night with an emotional tribute. “Margaret Atwood over there is the first book I bought with my own money at a bookstore in Brampton,” he told the audience.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-19 20:30:03 UTC ]
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After Hearst Connecticut Media reported on a lawsuit alleging past sexual abuse at the Boys & Girls club in Greenwich, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-15 08:00:25 UTC ]
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For this year's Love Your Bookstore Challenge, the staff at Brooklyn's Greenlight Bookstore share their colorful and varied must-read titles. The post Love Your Bookstore: Greenlight Bookstore appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-11-13 11:00:58 UTC ]
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Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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In May, Jim Waterson, media editor at The Guardian, reported that Lionel Barber, the editor of the Financial Times, was on the way out, and that the search was on for his replacement. In the summer, when Amber A’Lee Frost, who was interviewing Barber for CJR, mentioned that he was retiring,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-12 13:03:08 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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