No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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For a second year, the Hay Festival works with a Dallas bookstore to stage a smaller event parallel to the Hay's Mexico festival at Querétaro. The post Hay ‘Forum’ Dallas Programming Announced for September appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-14 05:50:28 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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The FUSE Media Summit returns this Nov. 19-21, once again connecting digital media and technology executives for 2 ½ days of expert insights, boardroom case studies, and peer-to-peer discussion. To develop an impactful program, we're working closely with a group of all-star advisors that... Continue reading at Publishing Executive
[ Publishing Executive | 2019-08-13 16:55:01 UTC ]
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Verizon started looking to offload Tumblr since at least May. Now it's found a taker. Automattic Inc., the software company behind the online publishing platform WordPress, has agreed to scoop up the blogging platform both companies said Monday afternoon. Terms of the deal were not disclosed.... Continue reading at AdWeek
[ AdWeek | 2019-08-12 21:22:39 UTC ]
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As part of Ad Age’s continuing media coverage, here’s the start of our annual survey of fall magazine covers, which have begun hitting newsstands and subscriber’s mailboxes. We’ll be adding to this post daily, so keep coming back. In June, Hearst Magazines announced that Michael Sebastian was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 17:35:00 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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James Daunt fought Amazon and rescued the country’s biggest bookstore chain. Now comes Chapter 2. Continue reading at The New York Times
[ The New York Times | 2019-08-08 10:00:05 UTC ]
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Punny cozy mystery titles have always been among the most fun on bookstore and library shelves. Here are twelve new cozies with puns to make you laugh. Continue reading at Book Riot
[ Book Riot | 2019-08-07 10:38:11 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Nylon editor-in-chief Gabrielle Korn is stepping down from her role following last month’s sale of the magazine to Bustle Digital Group. In her August editor's letter, Korn said, “I’ve weighed my options... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-01 19:59:47 UTC ]
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Enter to win a $100 gift card to spend at The Ripped Bodice, the only romance-exclusive bookstore in the United States! Continue reading at Book Riot
[ Book Riot | 2019-08-01 10:31:56 UTC ]
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Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age
[ Advertising Age | 2019-08-01 02:15:00 UTC ]
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Hearst announced today that Michael Sacks has been named publisher of the San Antonio Express-News. He succeeds Susan Pape, who will Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
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Tinged with love and sadness, Marjan Kamali’s new novel ‘The Stationery Shop’ is an ode to an Iran that no longer exists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-07-28 22:04:19 UTC ]
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Tinged with love and sadness, Marjan Kamali’s new novel ‘The Stationery Shop’ is an ode to an Iran that no longer exists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-07-28 22:04:19 UTC ]
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Tinged with love and sadness, Marjan Kamali’s new novel ‘The Stationery Shop’ is an ode to an Iran that no longer exists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-07-28 22:04:19 UTC ]
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Critical Linking, a daily roundup of the most interesting bookish links from around the web is sponsored by Libro.FM. “Today, ... Continue reading at Book Riot
[ Book Riot | 2019-07-26 10:30:14 UTC ]
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[caption id="attachment_162887" align="alignright" width="150"] Dana Rosen[/caption] Time named Dana Rosen as its new chief legal officer, effective July 29. As CLO—which CEO and editor-in-chief Edward Felsenthal identified in a statement as a top priority position to fill since the magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-25 18:40:50 UTC ]
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The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
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