No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian
[ The Guardian | 2019-09-10 11:45:36 UTC ]
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Well, today is the day you’ve all been waiting for: Margaret Atwood’s hotly hyped, closely guarded, imperfectly embargoed, Booker-shortlisted The Testaments is on the bookstore shelves. For the superfans among you, we’ve collected a selection of photographs of Atwood below, from childhood to the... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-10 08:49:55 UTC ]
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Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada’s new report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Non-Book Merchandise: 16 Percent of Revenue or partisans of print and brick-and-mortar bookstores, the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
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Citing 37 percent of revenue from frontlist titles, 63 bookstore companies with 80 locations respond to BookNet Canada's new report. The post BookNet Canada’s First ‘State of Independent Bookselling’ Report: Print Revenue up appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-09 20:54:40 UTC ]
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Medium may get Instapaper-like capabilities in the future if the company decides to roll out a feature it's currently testing. App researcher Jane Manchun Wong has discovered that the online publishing platform is testing a "Save to Medum" option aft... Continue reading at Engadget
[ Engadget | 2019-09-06 13:22:00 UTC ]
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Back in May, I signed an embargo agreement on behalf of my bookstore stating that I would “ensure that [The Testaments by Margaret Atwood] is stored in a monitored and locked, secured area and not placed on the selling floor prior to the on-sale date.” The idea behind such agreements is that... Continue reading at Electric Literature
[ Electric Literature | 2019-09-06 11:00:49 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-09-05 10:30:57 UTC ]
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Christian Product Expo, presented by the Munce Marketing Group and the Christian Retailer Association (CRA), brought nearly 800 bookstore owners and publishing representatives together in Murfreesboro, Tenn., from Aug. 25-27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
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As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of the covers of the fall magazines that have been hitting (or are about to hit) newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Rolling Stone has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-26 15:40:00 UTC ]
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At China's Asian Bookstore Forum in Xi'an, researchers cited a sharp shift, book sales moving quickly away from physical stores and over to online retail. The post Asian Bookstore Forum 2019: The Retail Context in China Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-23 05:30:19 UTC ]
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As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of fall magazine covers, which have been hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Departures, the lifestyle magazine for American... Continue reading at Advertising Age
[ Advertising Age | 2019-08-22 20:29:00 UTC ]
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Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive
[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
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As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of fall magazine covers, which have been hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Serena Williams, photographed by Kwaku Alston, is... Continue reading at Advertising Age
[ Advertising Age | 2019-08-20 14:54:00 UTC ]
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A little additional advice to self-published authors on maintaining successful relationships with indie booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-19 12:00:51 UTC ]
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I own a 19-year-old copy of Vladimir Nabokov’s Invitation to a Beheading. I place its age from the barcode on its back, which states the name of the bookstore where I bought it: Borders.The one that used to sit on the ground floor of the World Trade Center, the one I’d been to multiple times […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-19 08:50:43 UTC ]
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At a shop that at times functioned as a sanctuary after the Tree of Life shooting, the owner sees his job as “a moral obligation.” Continue reading at The New York Times
[ The New York Times | 2019-08-18 09:00:09 UTC ]
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Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for... Continue reading at Advertising Age
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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As part of Ad Age’s continuing media coverage, here’s the start of our annual survey of fall magazine covers, which have begun hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post daily, so keep coming back. Remember “Twilight”? Let’s ... not. In its September cover story,... Continue reading at Advertising Age
[ Advertising Age | 2019-08-14 16:45:00 UTC ]
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