No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
In the early winter of 1934, an intrepid young woman walked into the London headquarters of the Hearst Newspaper Group faced with two choices—return to Australia or get a job. She chose the latter and responded to an ad in the newspaper looking for freelance journalists. Having traveled much of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-06 08:47:17 UTC ]
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James Patterson has a long history of helping independent bookstores. In in 2014, he donated $1 million to indie bookstores, and staring in 2015, his Holiday Bonus program has given payments between $500 and $5,000 to bookstore employees each year. Now, as bookstores struggle to keep afloat... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-03 14:23:07 UTC ]
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Save Your Bookstore points you to the best way to get cash to shuttered booksellers near you. As COVID-19 has forced small bookstores to close, many are wondering how they’ll survive—though a surge in support from communities placing online orders is helping. A new app is designed to let you... Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:00:29 UTC ]
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Sixteen-year-old Porter Square Books is the first New England bookstore in more than a decade to receive this honor and the second bookstore in Cambridge, Mass. Texan Bob Barnett, a sales representative for 25 years, was named Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Starting this week, Washington D.C.’s Kramerbooks & Afterwords Cafe is using Postmates, an app largely used for food delivery, to get books in the hands of readers in the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Bookshop.org has reached a new milestone in generating revenue for independent bookstores. Continue reading at Book Riot
[ Book Riot | 2020-03-31 20:01:01 UTC ]
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Indigo Books and Music, Canada's dominant bookstore chain, closed all of its 199 retail locations on March 18. On Friday, March 27, the company laid off 5,200 of 7,000 total employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Simon & Schuster has launched a company-wide effort to support the newly established independent bookseller–focused online bookstore Bookshop.org and its affiliate network of independent booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Indie booksellers in New England and in California will be getting additional assistance from their regional bookstore associations, including management counselling, tech support, and promotional opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-30 04:00:00 UTC ]
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Portland's beloved indie bookstore Powell's Books rehired more than 100 employees after seeing a surge in online orders. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-29 18:12:16 UTC ]
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Regional independent booksellers associations are working to support their members with information, digital resources, virtual events, promotions, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Fresh off a print and digital redesign, The New Republic formally announced a handful of new editors and writers who have joined the team in recent months. Now on the staff as deputy editors are Katie McDonough, the former senior editor at Jezebel who joined the magazine in December, and Jason... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-26 18:39:34 UTC ]
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On this episode of Sheltering, Maris Kreizman talks to Kate Elizabeth Russell about her recent novel, My Dark Vanessa. Kate shares the things that are helping to get through this time of isolation: Fiona Apple, the game Animal Crossing, and eating “like she’s at a sleepover.” Kate’s local... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-25 19:00:22 UTC ]
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We’ve already brought your attention to the ways you can help bookstores (and bookstore workers) during the coronavirus pandemic, and here’s another one: a collective of recently laid-off booksellers has started an online storefront at Bookshop.org (in case you missed it, Bookshop is the new... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-25 15:14:23 UTC ]
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More than a dozen out-of-work booksellers in New York City have launched The Bookstore at the End of the World on Bookshop.org, to "make money doing what they do best." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-25 04:00:00 UTC ]
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Chicago authors are spotlighting the unique plight of two local indies that both closed to walk-in traffic on March 16: one bookstore that was only officially open for one day, and another that had changed ownership two weeks earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-25 04:00:00 UTC ]
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Welcome to episode one of The Antibody Reading Series, a weekly reading and Q and A hosted by Brian Gresko. Tonight’s guests are Kendra Allen, Maisy Card, and Hilary Leichter. You can buy their books from The Antibody‘s local indie, Greenlight Bookstore or from Bookshop.org: Kendra Allen, When... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-24 23:55:25 UTC ]
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THESE TIMES: Francesca Marciano on the new silences filling the streets of Rome · Want to help a bookstore? Buy a gift card · And don’t forget bookstore workers! | Lit Hub Coronavirus Coverage “We look for evidence of race not because it mattered to them but because it matters now.” Katy Simpson... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-24 10:30:38 UTC ]
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Snow was falling as Genie turned right on C Street and headed downtown to the bookstore with Wins. The city was quiet. Most people had already left work for the start of the holiday weekend. The Salvation Army had just concluded its Good Friday worship. Volunteers at the Third Avenue Elks Club... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-24 08:48:38 UTC ]
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On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-23 18:30:59 UTC ]
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