No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
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[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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From bestsellers to textbooks, stolen content is easily found on a 14-year-old hosting service operated by Microsoft’s social network. Mid-level writers are hurt the most. If you want to purchase a copy of The Institute, Stephen King’s latest novel about supernatural kids, you could find it at... Continue reading at Fast Company
[ Fast Company | 2020-01-15 13:00:52 UTC ]
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Highlighting gains made by the 'human sciences' amid social unrest in France, booksellers also cite a strong showing in comics. The post France’s Bookstore Report: A ‘Positive Assessment’ for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-13 13:30:45 UTC ]
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The new online bookstore intended to benefit indies is nearly ready to go, and will launch January 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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2019 was a year full of ups and downs. It was neither a good nor bad year. However, many of the events, people and trends we reported on set the stage for 2020. For the past three years I have attempted to take my best stab at what we should expect in the months ahead, as we continue to push... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 15:58:19 UTC ]
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Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age
[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at Digiday
[ Digiday | 2020-01-02 05:01:11 UTC ]
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One of the longest-running newspapers in California printed its final edition on Sunday, ending 161 years of publishing news about Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-30 15:48:55 UTC ]
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The Martinez News-Gazette, which began in 1853 and once counted Mark Twain as one of its writers, bade farewell to readers on Sunday: "GOODBYE." Continue reading at The Huffington Post
[ The Huffington Post | 2019-12-30 07:57:06 UTC ]
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[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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Hearst today announced that Neeraj Khemlani has been named executive vice president and deputy group head of Hearst Newspapers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-17 23:12:56 UTC ]
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Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek
[ AdWeek | 2019-12-17 17:58:13 UTC ]
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Julia Cowlishaw has been named the new CEO of Vroman's Bookstore in Pasadena, Calif., and Book Soup in West Hollywood, Calif., She begins on January 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-17 05:00:00 UTC ]
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Did you know that master fantasist George R.R. Martin opened his own movie theater in Santa Fe, the Jean Cocteau Cinema? Well, now he’s opening a bookstore next door, Beastly Books. As Martin writes, on his blog: We’ve been doing amazing author events at the Jean Cocteau Cinema ever since we... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-16 16:24:28 UTC ]
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Earlier today, the employees of the New York City-based indie bookshop McNally Jackson voted to join the Retail, Wholesale, and Department Store Union (RWDSU). RWDSU President Stuart Appelbaum says, “We’re proud to welcome the workers of McNally Jackson into our union. Tonight, they showed that... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-13 20:10:34 UTC ]
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TweetSomeone came up to one of our children’s specialists the other day and asked if anyone had ever retrieved the $200 Harry Potter boxed set that had been accidentally knocked into the hollow column next to the Harry Potter section during our storewide inventory in July. Since no one had... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 13:00:27 UTC ]
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[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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