No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News
[ ABC News | 2020-04-12 16:59:42 UTC ]
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Last week, Elahe Izadi and Sarah Ellison wrote, for the Washington Post, on the difficulties reporters face getting access to, and information from, hospitals. “The coronavirus pandemic has been likened to a war,” they observed. “But journalists are largely absent from the harrowing,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-10 12:10:56 UTC ]
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The best-selling author and co-owner of Books Are Magic discusses how her store is weathering the crisis while supporting writers, staff, and other bookstores. For years, independent bookstores fought to stay in business in the face of big box stores and Amazon’s unstoppable growth. Now, they... Continue reading at Fast Company
[ Fast Company | 2020-04-10 10:30:03 UTC ]
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Flyleaf Books’ owner reflects on running an "essential" business during a crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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The plight of independent bookstores during the coronavirus pandemic has brought an outpouring of public support—but, along with it, an often-overwhelming deluge of messaging about whom to support and how. A new app, Save Your Bookstore, is trying to pull more of it together in one place. Save... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-09 16:59:54 UTC ]
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Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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Paul Taylor, senior vice president of Hearst and president, chief executive officer and group head of Fitch Group, has been Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-07 21:14:35 UTC ]
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For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
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If lockdown has New Yorkers going postal, the independent journal Civilization has revived the tradition of mail art in order to make us all feel less isolatedIn New York in the early 1960s, the pop artist Ray Johnson pioneered mail art, posting drawings and notes to friends, which he invited... Continue reading at The Guardian
[ The Guardian | 2020-04-07 12:08:05 UTC ]
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In the early winter of 1934, an intrepid young woman walked into the London headquarters of the Hearst Newspaper Group faced with two choices—return to Australia or get a job. She chose the latter and responded to an ad in the newspaper looking for freelance journalists. Having traveled much of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-06 08:47:17 UTC ]
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James Patterson has a long history of helping independent bookstores. In in 2014, he donated $1 million to indie bookstores, and staring in 2015, his Holiday Bonus program has given payments between $500 and $5,000 to bookstore employees each year. Now, as bookstores struggle to keep afloat... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-03 14:23:07 UTC ]
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Save Your Bookstore points you to the best way to get cash to shuttered booksellers near you. As COVID-19 has forced small bookstores to close, many are wondering how they’ll survive—though a surge in support from communities placing online orders is helping. A new app is designed to let you... Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:00:29 UTC ]
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Sixteen-year-old Porter Square Books is the first New England bookstore in more than a decade to receive this honor and the second bookstore in Cambridge, Mass. Texan Bob Barnett, a sales representative for 25 years, was named Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Starting this week, Washington D.C.’s Kramerbooks & Afterwords Cafe is using Postmates, an app largely used for food delivery, to get books in the hands of readers in the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Bookshop.org has reached a new milestone in generating revenue for independent bookstores. Continue reading at Book Riot
[ Book Riot | 2020-03-31 20:01:01 UTC ]
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Simon & Schuster has launched a company-wide effort to support the newly established independent bookseller–focused online bookstore Bookshop.org and its affiliate network of independent booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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