No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Fiction Addiction in Greenville, S.C., has re-opened after the state government gave permission; shoppers are limited to four at a time. "My concern was less for my own health than the health of the store," said owner Jill Hendrix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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It’s not a particularly hopeful time for literally anyone right now (unless maybe you’re getting a $1.7 million tax break?) but that doesn’t mean we should stop trying to help people whenever we can. I’m getting pretty tired of washing my clothes in the bathtub and have been sorely tempted to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 15:09:39 UTC ]
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Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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Exemplary among many markets for its early testing and responsible distancing regulations, Germany looks will let bookstores begin reopening Monday. The post Coronavirus: Germany Is To Follow Italy in Potential Bookstore Openings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-16 15:02:15 UTC ]
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The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-15 01:15:20 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News
[ ABC News | 2020-04-12 16:59:42 UTC ]
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Last week, Elahe Izadi and Sarah Ellison wrote, for the Washington Post, on the difficulties reporters face getting access to, and information from, hospitals. “The coronavirus pandemic has been likened to a war,” they observed. “But journalists are largely absent from the harrowing,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-10 12:10:56 UTC ]
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The best-selling author and co-owner of Books Are Magic discusses how her store is weathering the crisis while supporting writers, staff, and other bookstores. For years, independent bookstores fought to stay in business in the face of big box stores and Amazon’s unstoppable growth. Now, they... Continue reading at Fast Company
[ Fast Company | 2020-04-10 10:30:03 UTC ]
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Flyleaf Books’ owner reflects on running an "essential" business during a crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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The plight of independent bookstores during the coronavirus pandemic has brought an outpouring of public support—but, along with it, an often-overwhelming deluge of messaging about whom to support and how. A new app, Save Your Bookstore, is trying to pull more of it together in one place. Save... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-09 16:59:54 UTC ]
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Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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Paul Taylor, senior vice president of Hearst and president, chief executive officer and group head of Fitch Group, has been Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-07 21:14:35 UTC ]
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For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
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If lockdown has New Yorkers going postal, the independent journal Civilization has revived the tradition of mail art in order to make us all feel less isolatedIn New York in the early 1960s, the pop artist Ray Johnson pioneered mail art, posting drawings and notes to friends, which he invited... Continue reading at The Guardian
[ The Guardian | 2020-04-07 12:08:05 UTC ]
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