No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Lookout Books, a teaching press housed at the University of North Carolina-Wilmington, is partnering with indies to provide students and others with virtual bookstore backgrounds to maintain confidentiality during video calls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-06 04:00:00 UTC ]
More news stories like this
DC bookstore mainstay Politics & Prose recently featured Kawai Strong Washburn, author of Sharks in the Time of Saviors, in conversation with Tommy Orange, author of There There. The two discuss virtual book events, appreciating connection more than ever, and the miracle of being transported... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-05 20:00:41 UTC ]
More news stories like this
Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-05 17:51:11 UTC ]
More news stories like this
Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
More news stories like this
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted... Continue reading at AdWeek
[ AdWeek | 2020-05-01 10:45:39 UTC ]
More news stories like this
When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only. So the shop owners turned to agency partner Dieste, which has created several... Continue reading at AdWeek
[ AdWeek | 2020-04-30 19:09:51 UTC ]
More news stories like this
Wish you could visit your favorite indie bookstore right now? For the next best thing (sort of), Lookout Books has partnered with a handful of beloved indie bookstores to bring you, Zoom users (as we all are now), free virtual backgrounds of their stores. The purpose of these backgrounds can be... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-29 15:24:21 UTC ]
More news stories like this
One bookstore company has offered medical workers a lifetime 20-percent discount in China, as the virus pressures normal sales. The post China Bestsellers March 2020: Bookstores Buck the Pandemic’s Paralysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-28 14:51:33 UTC ]
More news stories like this
In “Camino Winds,” a bookstore owner and two other characters team up to solve a murder and the mystery behind it. Continue reading at The New York Times
[ The New York Times | 2020-04-28 01:32:18 UTC ]
More news stories like this
Taking a look at how the indie boom happened in the age of multi-floor bookstore chains and Amazon’s 2-day shipping. Continue reading at Book Riot
[ Book Riot | 2020-04-27 10:34:51 UTC ]
More news stories like this
Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
More news stories like this
On this episode of Sheltering, bookstore owner and author Emma Straub speaks with Maris Kreizman about her new novel, All Adults Here. Straub talks about the support that’s poured in for her bookstore (Books Are Magic) and how best to support our local institutions right now. She also discusses... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-23 19:00:30 UTC ]
More news stories like this
Fiction Addiction in Greenville, S.C., has re-opened after the state government gave permission; shoppers are limited to four at a time. "My concern was less for my own health than the health of the store," said owner Jill Hendrix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
More news stories like this
It’s not a particularly hopeful time for literally anyone right now (unless maybe you’re getting a $1.7 million tax break?) but that doesn’t mean we should stop trying to help people whenever we can. I’m getting pretty tired of washing my clothes in the bathtub and have been sorely tempted to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 15:09:39 UTC ]
More news stories like this
Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
More news stories like this
Exemplary among many markets for its early testing and responsible distancing regulations, Germany looks will let bookstores begin reopening Monday. The post Coronavirus: Germany Is To Follow Italy in Potential Bookstore Openings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-16 15:02:15 UTC ]
More news stories like this
The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
More news stories like this
Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this
Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-15 01:15:20 UTC ]
More news stories like this