No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
There’s no doubt COVID-19 has forever changed the world as we know it. A small slice of life that had to shift trajectory is the publishing industry. Debut authors are especially struggling as the books they have worked on for countless years are released into a world without in-person book... Continue reading at Electric Literature
[ Electric Literature | 2020-06-30 11:00:00 UTC ]
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Last Tuesday, Wesley Lowery wrote an op-ed for the New York Times in which he wrapped the urgent media-industry conversations about diversity and coverage of race around our flawed prevailing definition of “objectivity”—a concept shaped, in large part, by white editors and reporters with the eye... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-29 12:20:58 UTC ]
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It was my best case scenario. Not only did Edward Vaughn pick up the phone, but he was willing and eager to speak. At 85 years old, he had way more energy than me, 60 years his junior, when I called him earlier this week. (An unfortunate cocktail of technological failure and fanboyish... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-25 14:02:32 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Robert Granfeldt has been named general manager of the Midland Reporter-Telegram and Texas Panhandle properties for Hearst Communications. The Panhandle Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-16 21:40:30 UTC ]
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Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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Newspapers have endured tremendous change over the past few decades but perhaps no time stands out quite like what we’re Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-15 07:00:15 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-06-14 10:30:00 UTC ]
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Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-06-12 19:36:21 UTC ]
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Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-06-12 19:36:21 UTC ]
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Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-06-12 19:36:00 UTC ]
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Many governors across the United States have been eager to the begin the multiphase reopening of businesses, but many bookstore owners are acting more cautiously than state guidelines recommend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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[caption id="attachment_181565" align="alignright" width="150"] Samira Nasr[/caption] For the first time in nearly two decades, Harper's Bazaar has a new editor-in-chief. Samira Nasr, currently the executive fashion director at Vanity Fair, has been named the next top editor of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-10 15:53:10 UTC ]
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Samira Nasr, a former Vanity Fair fashion director, is leaving Condé Nast to take a key job at Hearst Magazines. Continue reading at The New York Times
[ The New York Times | 2020-06-10 01:35:04 UTC ]
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On Saturday, Denver’s beloved independent bookstore Tattered Cover released a statement “about recent events,” asserting their support for Black Lives Matter, but also defending their silence and explaining that to align the bookstore with any “public debate” is a “slippery slope.” Bookstore... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-08 13:56:08 UTC ]
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Nancy Bass Wyden, owner of New York City’s Strand Bookstore—one of the largest independent bookstores in the country—purchased stock in Amazon three times between April 6 and May 1, totaling somewhere between $115,000 and $250,000, according to Barron’s. If you’ll recall this was a time period... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-05 16:29:38 UTC ]
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Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-06-05 10:30:41 UTC ]
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If your local bookstore is all sold out of its books on anti-racism, good. Finally. Backorder them for yourself. But in the meantime, the audiobook version of Ibram X. Kendi’s Stamped from the Beginning: The Definitive History of Racist Ideas in America, which won the 2016 National Book Award... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-04 14:34:08 UTC ]
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