No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
For this year's Love Your Bookstore Challenge, the staff at Brooklyn's Greenlight Bookstore share their colorful and varied must-read titles. The post Love Your Bookstore: Greenlight Bookstore appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-11-13 11:00:58 UTC ]
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Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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In May, Jim Waterson, media editor at The Guardian, reported that Lionel Barber, the editor of the Financial Times, was on the way out, and that the search was on for his replacement. In the summer, when Amber A’Lee Frost, who was interviewing Barber for CJR, mentioned that he was retiring,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-12 13:03:08 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Comedy group The Good Liars changed covers on the presidential son's book to "make it a little more honest." Continue reading at HuffPost
[ HuffPost | 2019-11-09 12:52:40 UTC ]
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Another Story Bookshop is focused on social justice and diversity, continuing the mission its founder established over 30 years ago. Continue reading at The New York Times
[ The New York Times | 2019-11-09 10:00:11 UTC ]
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He may have created the biggest hit on Broadway, but the ‘Hamilton’ auteur still thinks small in a lot of ways, especially when it comes to business. Along with being the creator of a little show called Hamilton, Lin-Manuel Miranda is also known for his enthusiastic social media... Continue reading at Fast Company
[ Fast Company | 2019-11-08 17:15:09 UTC ]
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[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
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Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Just a few days from the 2019 Love Your Bookstore Challenge, Brooklyn's Books Are Magic crew weigh in with staff picks and must-read titles. The post Love Your Bookstore: Books Are Magic appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-11-06 11:00:45 UTC ]
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Discover the Guardian News & Media Archive’s collection of records charting the Guardian’s first steps online to its development as one of the world’s most popular newspaper websites.The GNM Archive has recently catalogued a large collection of records relating to the development of the... Continue reading at The Guardian
[ The Guardian | 2019-11-06 09:48:39 UTC ]
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Book Reviews Alice-Catherine Carls My association with the work of Józef Wittlin started when Professor Anna Frajlich invited me to write a paper about Wittlin’s association with France for her 1996 Józef Wittlin conference at Columbia University. I... Continue reading at World Literature Today
[ World Literature Today | 2019-11-05 14:04:18 UTC ]
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Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Atlantis Books on Santorini has become a popular tourist attraction and one of Europe’s most enchanting bookshops. Just don’t believe everything you hear. Continue reading at The New York Times
[ The New York Times | 2019-10-27 09:00:11 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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The anonymous author (and Trump staffer) behind a now-infamous Times op-ed gets a publishing deal, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Marji Ross is retiring from Regnery Publishing on January 1, 2020, after a 20-year run at the house. Tom Spence, senior editor at Regnery and publisher of its Gateway imprint, will assume the role of president and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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Managing those dreaded credit rep calls in an indie bookstore can be stressful. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-23 12:00:33 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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