No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Can a guy singing "Satisfy Me" fit into the editorial purview of Cosmopolitan magazine, a publication that typically highlights the opposite end of the male-female sexual flow? In the case of the August 2017 edition, which the Hearst magazine is heralding as its "First-Ever Country Issue," the... Continue reading at AdWeek
[ AdWeek | 2017-07-06 00:00:00 UTC ]
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Former US vice president Joe Biden and his wife Jill have struck a publishing deal with Macmillan US. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Andrew Harwell, senior editor at HarperCollins Children's Books and winner of PW's second annual Star Watch award, shares his notes and pictures throughout his week at the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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Bonnier Publishing division IglooBooks has signed a publishing deal with Aardman for the Shaun the Sheep brand, as well as the new feature film Early Man. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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Adam Hargreaves, the son of Mr Men creator Roger Hargreaves, has signed a publishing deal with Pavilion Children’s for his first series that does not involve the Mr Men characters. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Andrew Harwell, senior editor at HarperCollins Children’s Books, was named PW Star Watch Superstar at a party at New York's Dream Downtown hotel on September 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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A senior editor is the latest to leave Yale University Press London following a reorganisation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Metro, London’s freesheet, has combined its smartphone and tablet app and added new features. In the autumn it will roll out two new apps focussing on content verticals. The paper wants to focus attention on its loyal audience, taking a different approach to other publishers chasing traffic on... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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This week's My Job in 5 is with My Job in 5; Sophie Schrey, senior editor, Buster Books, the children's imprint of Michael O'Mara. Here's what she had to say about her role. Continue reading at The Bookseller
[ The Bookseller | 2016-06-08 00:00:00 UTC ]
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Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content meant for select eyes only. Dark posts are yet another “dark” category in online publishing, with concepts like dark social and the dark web,... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Self-published author Adam Croft has been snapped up for a publishing deal by Amazon imprint Thomas & Mercer after releasing what he says is the biggest-selling book by a self-published author in 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
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Bonnier Zaffre has appointed Katherine Armstrong as senior editor on the Zaffre crime list. Continue reading at The Bookseller
[ The Bookseller | 2016-04-15 00:00:00 UTC ]
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Penguin Random House and the Daily Mail have launched a “major” competition which will offer new writing talent a publishing deal and a £20,000 advance. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Describe your role. I’m involved in so many aspects of editorial, but the main component of my role is to devise new title ideas and develop them with a strong sense of identity. This includes exploring new designs, authors, artists and concepts. I also oversee the work of the rest of the... Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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On Snapchat's Discover feature, users get quick app access to a wide variety of mobile video channels from the likes of CNN, Vice, Buzzfeed and a dozen other media brands. Starting Friday, U.S. users get an option just for the holidays.Online publishing and retail start-up Brit + Co will deliver... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-27 00:00:00 UTC ]
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Martin Cathcart Froden’s unpublished debut novel Devil Take the Hindmost has been announced as the winner of the Dundee International Book Prize 2015. Cathcart Froden was awarded the £10,000 prize and a publishing deal with Freight Books at the Dundee Literary Festival today (21st October). He... Continue reading at The Bookseller
[ The Bookseller | 2015-10-22 00:00:00 UTC ]
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Granta Books has acquired two new books from Ben Marcus, author of The Flame Alphabet and Leaving the Sea. Senior editor of Granta Books, Max Porter, acquired UK & Commonwealth rights for a collection of stories and a novel, both as yet untitled, from Judith Murray at Greene and Heaton on... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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Two Roads has acquired an originally self-published memoir by the general manager of Opera Holland Park. Michael Volpe’s Noisy at the Wrong Times was chosen by The Bookseller’s Caroline Sanderson as an Independent Author pick in April, and was named by the Sunday Times as one of its “100... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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