No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Editors are predicting a continuing surge of debut fiction in 2015, following the success of authors like Jessie Burton and Elizabeth Healey, saying they are on the lookout for original voices and novels in translation, as well as strong homegrown talent. The trend for unreliable female... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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Simon & Schuster has made two appointments to its editorial team in Canada, while confirming the departure of two other staff members. Nita Pronovost will now be joining the Canada operation as editorial director from her position as senior editor at Doubleday where she built “an impressive... Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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Tanya Burr is the latest YouTuber to sign a publishing deal, with Penguin the publisher. Burr, the founder of Tanya Burr Cosmetics, has some 2.6m subscribers to her beauty and lifestyle channel. Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Former Labour MP and Europe Minister Denis MacShane is writing an assessment of Britain’s relationship with Europe for I B Tauris. The book, titled Brexit, was acquired by Jo Godfrey, senior editor at I B Tauris. ‘Brexit’ is a term coined by MacShane which blends the words 'British' and... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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Amy Mason has won £10,000 and a publishing deal by winning the Dundee International Book Prize. Mason's debut novel, The Other Ida, beat off competition from 400 other entries, and will now be published by Cargo Press. The prize has been running since 2000, organised by the city of Dundee and... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News
[ BBC News | 2014-07-29 00:00:00 UTC ]
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Pat Strachan is no longer at Little, Brown and Company, where she had been a senior editor since 2002. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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From the outside looking in, it may appear to non-newspaper folks that the industry is abandoning some of its principles—free speech, open conversation, introspection, cynicism—by shuttering a feature of online publishing that& ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-12 00:00:00 UTC ]
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Megan Lynch has been named editorial director at Ecco, succeeding Lee Boudreaux who recently decamped the HarperCollins imprint to oversee her own unit at Hachette. Lynch, who was a senior editor at Riverhead, will start at HC on May 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Emma Mitchell has been appointed as senior editor for Cornerstone imprints William Heinemann,... Continue reading at The Bookseller
[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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The topics of marriage and raising children are both evergreen and ever new for first-timers,” says Philis Boultinghouse, senior editor at Howard Books, a division of Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Lucia will lead our publishing coverage, digging into the evolution of traditional publishers and the rise of new powers. She joins us from Adweek, where she was a senior editor. Lucia will start at Digiday on March 20.The post Digiday welcomes Lucia Moses as our new senior editor appeared first... Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
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Like it or not, viral publisher Upworthy has had a huge influence on the world of online publishing. Spotting that growth, a huge range of copycat sites have emerged attempting to mimic its strategy to build audiences of their own.The post The rise of the Upworthy-clone economy appeared first on... Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at Digiday
[ Digiday | 2014-02-19 00:00:00 UTC ]
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The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating mu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-08 00:00:00 UTC ]
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Ev Williams talks about designing the newly-launched Medium 1.0, and his vision for the blogging platform's future in online publishing."What is Medium?"Read Full Story Continue reading at Fast Company
[ Fast Company | 2013-12-05 00:00:00 UTC ]
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In the world of online publishing, traffic means little in and of itself. That fact is often overlooked by some in the digital media world. The post The Downside of Digital Media’s Scale Fetish appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-11-22 00:00:00 UTC ]
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