No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Miller, the co-founder and senior editor of Academy Chicago Press, a quirky and erudite publisher of fiction and nonfiction titles, died on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-06 00:00:00 UTC ]
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Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
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In a post headlined "Report: We Don't Make Any Money If You Don't Click The Fucking Link," The Onion this morning published what may be the definitive explanation of the economics of online publishing, particularly as it relates to social media. The unbylined post from "America's Finest News... Continue reading at Advertising Age
[ Advertising Age | 2018-03-02 00:00:00 UTC ]
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Daniel Mallory was in the LAX lounge on his way back from a break in Palm Springs when his agent rang and said: "We've been resisting Hollywood because we wanted to close the publishing deal first, but Fox have offered US$1 million for the book â do you want it?'" For any novelist, let alone... Continue reading at Stuff
[ Stuff | 2018-02-06 00:00:00 UTC ]
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Print publication, once vital household telephone directory, ends after 51 years as owner Yell fully digitises its businessThe Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business,... Continue reading at The Guardian
[ The Guardian | 2017-09-01 00:00:00 UTC ]
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One of the most thrilling experiences an author can have is walking into a bookstore and finding their book on the shelves Continue reading at HuffPost
[ HuffPost | 2017-07-18 13:39:29 UTC ]
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George Andreou, currently v-p and senior editor at Alfred A. Knopf, has been named the new director of the vaunted university press. The job marks something of a homecoming for Andreou, who graduated from Harvard College in 1987. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-13 00:00:00 UTC ]
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Can a guy singing "Satisfy Me" fit into the editorial purview of Cosmopolitan magazine, a publication that typically highlights the opposite end of the male-female sexual flow? In the case of the August 2017 edition, which the Hearst magazine is heralding as its "First-Ever Country Issue," the... Continue reading at AdWeek
[ AdWeek | 2017-07-06 00:00:00 UTC ]
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Former US vice president Joe Biden and his wife Jill have struck a publishing deal with Macmillan US. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Andrew Harwell, senior editor at HarperCollins Children's Books and winner of PW's second annual Star Watch award, shares his notes and pictures throughout his week at the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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Bonnier Publishing division IglooBooks has signed a publishing deal with Aardman for the Shaun the Sheep brand, as well as the new feature film Early Man. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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Adam Hargreaves, the son of Mr Men creator Roger Hargreaves, has signed a publishing deal with Pavilion Children’s for his first series that does not involve the Mr Men characters. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Andrew Harwell, senior editor at HarperCollins Children’s Books, was named PW Star Watch Superstar at a party at New York's Dream Downtown hotel on September 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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A senior editor is the latest to leave Yale University Press London following a reorganisation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Metro, London’s freesheet, has combined its smartphone and tablet app and added new features. In the autumn it will roll out two new apps focussing on content verticals. The paper wants to focus attention on its loyal audience, taking a different approach to other publishers chasing traffic on... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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This week's My Job in 5 is with My Job in 5; Sophie Schrey, senior editor, Buster Books, the children's imprint of Michael O'Mara. Here's what she had to say about her role. Continue reading at The Bookseller
[ The Bookseller | 2016-06-08 00:00:00 UTC ]
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Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content meant for select eyes only. Dark posts are yet another “dark” category in online publishing, with concepts like dark social and the dark web,... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Self-published author Adam Croft has been snapped up for a publishing deal by Amazon imprint Thomas & Mercer after releasing what he says is the biggest-selling book by a self-published author in 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
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Bonnier Zaffre has appointed Katherine Armstrong as senior editor on the Zaffre crime list. Continue reading at The Bookseller
[ The Bookseller | 2016-04-15 00:00:00 UTC ]
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