On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-04-01 00:00:00 UTC ]
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Digital reading app Libby has for some time allowed bookworms to play its audiobooks through Android Auto. Following an update that arrived today, folks with CarPlay-enabled infotainment systems can listen to the app's books through their setups too. Continue reading at Engadget
[ Engadget | 2019-07-15 19:07:00 UTC ]
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Hey, good morning! You look fabulous. Hey, there! Bill Gates regrets that he didn't beat Android in mobile, we give our mixed verdict on the new Harry Potter mobile game and review Apple's new iPad OS. Continue reading at Engadget
[ Engadget | 2019-06-25 10:30:00 UTC ]
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Apple warns of fire safety risks in some 15-inch MacBooks sold from September 2015 to February 2017. If you bought a 15-inch MacBook Pro a few years ago, it could be a fire hazard. Apple has issued a recall for “a limited number” of laptops sold between September 2015 and February 2017 due to... Continue reading at Fast Company
[ Fast Company | 2019-06-21 13:00:57 UTC ]
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China can’t compete with America on raising tariffs, so it may choose to hinder American tech giants to show its power. As the trade war between the U.S. and China sees no signs of abating, investment banking firm Goldman Sachs says Apple’s earnings could take as much as a 29% hit if China... Continue reading at Fast Company
[ Fast Company | 2019-05-22 08:06:08 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:01:00 UTC ]
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You’d like to leave Facebook, but there’s nowhere to go. A new social network from a company with a proven reputation for privacy isn’t such a crazy idea. Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of... Continue reading at Fast Company
[ Fast Company | 2019-05-21 09:00:08 UTC ]
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ByteDance is looking to target territories where traditionally paid streaming music services haven’t caught on. Unless you’ve been living under a rock, or don’t have or know a teenager, you’re probably aware that the hottest social media app on the planet right now is TikTok. Well, now the app’s... Continue reading at Fast Company
[ Fast Company | 2019-05-21 06:07:11 UTC ]
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I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended April 14, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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This week's Apple Books store bestseller list again shows the power the screen has over the page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended April 7, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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Delia Owens's 'Where the Crawdads Sing' may not have had an unpunctuated reign over the Apple Books store's bestseller list this year, but it's king nonetheless. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-10 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended March 31, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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Apple News+, the tech giant's new paid subscription product for periodicals, went live in March to much fanfare, promising more revenue to help support quality journalism and the ability for media brands to reach new readers perusing the library of magazines and newspapers available on the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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After slipping to #2 last week, Delia Owens’s ‘Where the Crawdads Sing’ is back at the top on the Apple Books store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
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Below is a full list of every magazine currently available on Apple News+, sorted alphabetically. For a list broken out by category, click here. 220 Triathlon 3D Artist 3D World ABC Soaps in Depth Adweek Afar Airbnb All About History All About Space Allrecipes Allure Alta American History Animal... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their... Continue reading at Advertising Age
[ Advertising Age | 2019-03-30 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended March 24, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-27 00:00:00 UTC ]
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Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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Harlan Coben’s new thriller, Run Away, takes #1 on the Apple Books store, ending Delia Owens’s long run at the top with Where the Crawdads Sing, which fell to #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-27 00:00:00 UTC ]
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