Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-04-01 00:00:00 UTC ]
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Apple's long-awaited streaming TV service to offer Oprah, Amazing Stories

Oprah Winfrey brings documentaries and Book Club, Steven Spielberg brings thrills and chills to Apple TV Plus. Continue reading at Stuff

[ Stuff | 2019-03-26 00:00:00 UTC ]
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Apple reveals a news service and shows its ambivalence to ads

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age

[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Apple Books Category Bestsellers, March 17, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended March 17, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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New Paid Apple News Service Said to Feature Wall Street Journal

The Wall Street Journal plans to join a new subscription news service run by Apple, even as some other major publishers balked at the terms, two people familiar with the plans said. Continue reading at The New York Times

[ The New York Times | 2019-03-21 00:00:00 UTC ]
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Apple Books Bestsellers: The 'Crawdads' Are Back

Delia Owens's novel 'Where the Crawdads Sing' has clawed its way back up to #1 on the Apple Books store, with C.J. Box's latest, 'Wolf Pack,' loping into the #2 slot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-20 00:00:00 UTC ]
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Apple Books Category Bestsellers, March 10, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended March 10, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Apple Books Bestsellers: Rachel Hollis Is Back

Rachel Hollis follows up her publishing sensation 'Girl, Wash Your Face,' which is still on the Apple Books store bestseller list, with 'Girl, Stop Apologizing,' which has hit #1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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Apple Books Bestsellers: 'Crawdads' Is Back On Top

'Where the Crawdads Sing' by Delia Owens returns to #1 on the Apple Books store after slipping to #3 last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-06 00:00:00 UTC ]
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Apple Books Category Bestsellers, February 24, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 24, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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Apple Books Bestsellers: Celadon Gets Its First Top Slot

Celadon Books has its first #1 bestseller on the Apple Books store in Alex Michaelides's 'The Silent Patient.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-26 00:00:00 UTC ]
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Apple Books Category Bestsellers, February 17, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 17, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Apple Books Bestsellers: 'Crawdads' Won't Stop Singing

Delia Owens's 'Where the Crawdads Sing' keeps its claws clamped on the top slot for another week, while Celadon Books's debut title makes the #2 slot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-19 00:00:00 UTC ]
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Apple Books Category Bestsellers, February 10, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 10, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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Apple Books Bestsellers: 'Becoming' Finally Falls

Michelle Obama's memoir, 'Becoming,' has finally dropped from the top five on the Apple Books store. Delia Owens's 'Where the Crawdads Sing,' meanwhile, stayed #1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
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Apple Books Category Bestsellers, January 27, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 27, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Apple cracks down on Facebook after it paid teens for access to their data

Program that enrolled users as young as 13 prompts Apple to ban Facebook from publishing some appsFacebook paid users as young as 13 to install an app that gave the company access to everything their phone sent or received over the internet. In response, Apple has revoked Facebook’s ability to... Continue reading at The Guardian

[ The Guardian | 2019-01-31 00:00:00 UTC ]
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Apple Books Bestsellers: 'Crawdads' Keeps Singing

Delia Owens keeps her spot on the top of the Apple Books list with 'Where the Crawdads Sing,' still benefiting from its Reese Witherspoon book club pick and announced film adaptation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-30 00:00:00 UTC ]
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Apple Books Category Bestsellers, January 20, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 20, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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Apple Books Bestsellers: 'Crawdads' Adaptation Keeps the Book Singing

Delia Owens's 'Where the Crawdads Sing' keeps seeing dividends thanks to a bump from Reese Witherspoon, whose film adaptation of the novel was announced last month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
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Apple Books Category Bestsellers, January 13, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 13, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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