Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-04-01 00:00:00 UTC ]
News tagged with: #40th birthday

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Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-10-29 04:01:18 UTC ]
More news stories like this | News stories tagged with: #epic games #publishing giant


How to back up your computer to Google Drive

Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use. As our digital libraries get larger and larger, we’re fortunate to be living in a time when cloud-based storage keeps getting cheaper and... Continue reading at Fast Company

[ Fast Company | 2020-10-01 00:00:11 UTC ]
More news stories like this | News stories tagged with: #google drive #internet connection #libraries


Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
More news stories like this | News stories tagged with: #media organizations #payment terms #digital content


Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
More news stories like this | News stories tagged with: #media organizations #payment terms #digital content


Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
More news stories like this | News stories tagged with: #media organizations #payment terms #digital content


How Librarians Helped Invent the YA Category of Books

A look back in history to how YA librarians and libraries helped create the young adult category of books for teens. Continue reading at Book Riot

[ Book Riot | 2020-08-31 10:30:00 UTC ]
More news stories like this | News stories tagged with: #ya category #libraries


Apple plans to shut down iBooks Author and iTunes U

Apple is discontinuing two products you’ve probably forgotten about: iBooks Author and iTunes U. As of July 1st, iBooks Author will not be available to new users, and Apple plans to discontinue iTunes U at the end of 2021.Existing iBooks Author users... Continue reading at Engadget

[ Engadget | 2020-06-10 19:05:29 UTC ]
More news stories like this | News stories tagged with: #july 1st #ibooks author


New & Noteworthy Visual Books, From Computers to Mushrooms

A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times

[ The New York Times | 2020-06-02 09:00:10 UTC ]
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The Morning After: Apple's online-only WWDC starts on June 22nd

If the combined libraries of Steam, Xbox Game Pass, Stadia (now with wireless controller support on PC) and all the rest just aren’t enough for you, Dan Cooper has a recommendation: spreadsheets. His latest obsession is a browser-based version of the... Continue reading at Engadget

[ Engadget | 2020-05-06 11:33:37 UTC ]
More news stories like this | News stories tagged with: #libraries


Firm Behind Apple E-books Case Now Suing Amazon for Price Fixing

On March 19, lawyers from Hagens Berman filed a class action suit on behalf of consumers in the U.S. District Court in Seattle, accusing Amazon of a massive horizontal price fixing scheme involving its two million third-party sellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-23 04:00:00 UTC ]
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Oprah and Jeanine Cummins’ American Dirt interview will air tomorrow on Apple TV+.

The debate around Jeanine Cummins’ controversial novel American Dirt will continue on March 6th when a new episode of Oprah’s Book Club airs at midnight (ET) on Apple TV+. The two-part episode centers on the Oprah Book Club selection that stirred one of the most vociferous discussions about race... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-05 17:53:35 UTC ]
More news stories like this | News stories tagged with: #jeanine cummins #apple tv+ #literary world #book club


Margery Kempe Had 14 Children and She Still Invented the Memoir

Not many people know this, but the first memoir in the English language was probably written by a mom who cried a lot.  The Book of Margery Kempe is mostly the kind of text you read if you’re a medievalist, or maybe an English major at a women’s college, although I was an English major […] The... Continue reading at Electric Literature

[ Electric Literature | 2020-02-27 12:00:00 UTC ]
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A Bite of the Apple by Lennie Goodings – essential literary memoir

The Virago publisher is eloquent and inspiring on writing – but her memoir lacks grit and gossipLennie Goodings has had a long and highly respected career in publishing. She is chair of Virago Press, the pioneering publishing house that champions women’s writing. She’s been with Virago since the... Continue reading at The Guardian

[ The Guardian | 2020-02-23 09:00:48 UTC ]
More news stories like this | News stories tagged with: #maya angelou #margaret atwood #memoir


See the weird, wonderful ads that made Americans love computers

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company

[ Fast Company | 2020-01-27 09:00:47 UTC ]
More news stories like this | News stories tagged with: #public consciousness #science fiction


Revisiting Robert Peace and Self-Invention

This week, Anand Giridharadas reviews “The New Class War,” by Michael Lind. In 2014, Giridharadas wrote for the Book Review about “The Short and Tragic Life of Robert Peace,” in which Jeff Hobbs wrote about his murdered college roommate. Continue reading at The New York Times

[ The New York Times | 2020-01-16 22:37:52 UTC ]
More news stories like this | News stories tagged with: #tragic life #book review


Apple TV+ will drop every episode of ‘Little America’ on January 17th

Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget

[ Engadget | 2019-12-12 23:19:00 UTC ]
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How The Boston Globe Invented #SubscribeSunday

A business reporter at The Boston Globe had an idea that drove 16% of the subscriptions the news publisher gathered Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-11 17:10:54 UTC ]
More news stories like this | News stories tagged with: #business reporter #boston globe #news publisher


How The Boston Globe’s invented #SubscribeSunday

The campaign idea, dreamt up by a Globe business reporter, will be rolled out again next year, and the Boston news publisher has plans to learn more about the people who responded to the offers. The post How The Boston Globe’s invented #SubscribeSunday appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-11 05:00:57 UTC ]
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Carmen Maria Machado Has Invented a New Genre: the Gothic Memoir

In the middle of Carmen Maria Machado’s new memoir In the Dream House, CARMEN, stylized in all caps like a play script, sits across from the woman with whom she’s been in an abusive relationship (THE WOMAN IN THE DREAM HOUSE). The scene is set (“the curtain rises”) and we’re shown, “the house... Continue reading at Electric Literature

[ Electric Literature | 2019-11-05 12:00:26 UTC ]
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Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners