On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-04-01 00:00:00 UTC ]
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This week, Anand Giridharadas reviews “The New Class War,” by Michael Lind. In 2014, Giridharadas wrote for the Book Review about “The Short and Tragic Life of Robert Peace,” in which Jeff Hobbs wrote about his murdered college roommate. Continue reading at The New York Times
[ The New York Times | 2020-01-16 22:37:52 UTC ]
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Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget
[ Engadget | 2019-12-12 23:19:00 UTC ]
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A business reporter at The Boston Globe had an idea that drove 16% of the subscriptions the news publisher gathered Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-11 17:10:54 UTC ]
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The campaign idea, dreamt up by a Globe business reporter, will be rolled out again next year, and the Boston news publisher has plans to learn more about the people who responded to the offers. The post How The Boston Globe’s invented #SubscribeSunday appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-11 05:00:57 UTC ]
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In the middle of Carmen Maria Machado’s new memoir In the Dream House, CARMEN, stylized in all caps like a play script, sits across from the woman with whom she’s been in an abusive relationship (THE WOMAN IN THE DREAM HOUSE). The scene is set (“the curtain rises”) and we’re shown, “the house... Continue reading at Electric Literature
[ Electric Literature | 2019-11-05 12:00:26 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Katy Waldman writes on Saeed Jones’s new memoir, “How We Fight for Our Lives,” and its focus on Jones’s mother and his self-making. Continue reading at New Yorker
[ New Yorker | 2019-10-10 09:00:00 UTC ]
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One of the first originals you'll be able to stream on Apple TV+ is M. Night Shyamalan's Servant, a psychological thriller that'll likely feature a few twists and turns in true M. Night fashion. Apple has revealed at New York Comic Con that the serie... Continue reading at Engadget
[ Engadget | 2019-10-04 08:15:00 UTC ]
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Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
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Pan Macmillan’s Tor imprint has scooped a novel from T L Huchu about an Edinburgh ghost talker in a "super-dope" two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 16:29:10 UTC ]
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As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-30 18:05:44 UTC ]
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StorySign, a free mobile app that translates children’s books into sign language, has launched on Apple iOS. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 00:27:16 UTC ]
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Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
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Just after US trade regulators approved tariff exemptions for Apple, meaning that it could manufacture products abroad and import them without huge financial penalties, the company has announced that it will be making the Mac Pro in Austin, Texas. Apple says that the decision to produce the... Continue reading at Betanews
[ Betanews | 2019-09-23 16:50:07 UTC ]
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Oprah Winfrey is one of the A-list celebrities Apple has enlisted for Apple TV+. Winfrey has already signed on for a series with Prince Harry on mental health, and she's expected to release another documentary, Toxic Labor, about workplace harassment... Continue reading at Engadget
[ Engadget | 2019-09-23 14:19:00 UTC ]
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Oprah Winfrey’s famed book club is about to start its third chapter with Apple TV+ and a philanthropic twist. Oprah Winfrey’s famed book club starts its third chapter on Apple TV+ with her first pick The Water Dancer, by Ta-Nehisi Coates, as well as the new TV series Oprah’s Book Club featuring... Continue reading at Fast Company
[ Fast Company | 2019-09-23 11:25:01 UTC ]
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Through a deal with Apple, titles selected for the club will be promoted in the tech giant's bookstore, and authors of those books selected will be interviewed by Oprah Winfrey in a new series that will stream on Apple's new streaming service, Apple TV+. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
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For the most part, humanism was a literary and philosophical movement focused on books and texts. Itinerant scholars such as Poggio Bracciolini traveled far and wide in an effort to locate lost ancient works that might be hidden away in the monastic libraries of Europe. Seeking out the most... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-10 08:48:53 UTC ]
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The literary collage amounts to a charming, intriguing and insightful portrait of a poet who continues to fascinate. Continue reading at The Washington Post
[ The Washington Post | 2019-08-08 15:35:36 UTC ]
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The esteemed Louise Doughty reached a swathe of new readers with her TV-adapted Apple Tree Yard—and her latest book cements her reputation. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 03:58:50 UTC ]
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