Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-04-01 00:00:00 UTC ]
News tagged with: #40th birthday

Other news stories related to: "Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc."


Apple WWDC 2024: What we expect including iOS 18 updates, AI and more

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-06-04 16:29:40 UTC ]
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Arm CEO: Apple ‘woke up the industry on the art of the possible’

As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor... Continue reading at PC World

[ PC World | 2024-06-03 18:35:42 UTC ]
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Apple WWDC 2024: What to expect including iOS 18, AI and more

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-05-30 19:58:03 UTC ]
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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
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Marvel’s making an ‘interactive story’ based on the What If...? show for Apple Vision Pro

As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget

[ Engadget | 2024-05-08 18:39:58 UTC ]
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I invented the abstract colorful blob book cover.

A satirical confession, from an imagined designer who unleashed the style of book cover with “amorphous shapes of suggestive colors” on the world. I’ve created a monster. I’m the designer who first created the colorful blob book cover. You know the ones: the vaguely egg-like, kidney-bean-like... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-08 17:07:26 UTC ]
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A Summary and Analysis of John Cheever’s ‘The Worm in the Apple’

By Dr Oliver Tearle (Loughborough University) The short stories of John Cheever (1912-82) are among the greatest American short stories of the twentieth century. His Collected Stories runs to 900 pages and contains tales which are by turns realist, borderline magic-realist, and downright... Continue reading at Interesting Literature

[ Interesting Literature | 2024-04-17 14:00:45 UTC ]
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A Summary and Analysis of ‘The Apple’ by H. G. Wells

By Dr Oliver Tearle (Loughborough University) Of all of the short stories by H. G. Wells (1866-1946), ‘The Apple’ is perhaps the most allegorical. First published in the Idler magazine in October 1896, the story concerns a schoolmaster who meets a man on a train; this man gives the teacher an... Continue reading at Interesting Literature

[ Interesting Literature | 2024-03-27 15:00:31 UTC ]
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Apple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation

Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek

[ AdWeek | 2024-03-07 14:16:11 UTC ]
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A Neuromancer TV series is coming to Apple TV+

Apple TV+ has announced it's adapting William Gibson's Neuromancer into a 10-episode series. The novel debuted in 1984 and is largely thought to mark the birth of cyberpunk, which includes creations like The Matrix and Robocop. In fact, it's crazy that it has taken four decades for it to get the... Continue reading at Engadget

[ Engadget | 2024-02-29 10:34:03 UTC ]
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Raspberry Pi 5 review: A huge upgrade for the tiny single-board computer

The Raspberry Pi dominated the maker scene for a decade. Supply chain problems then brought the high flying to an end. With the Raspberry Pi 5, the Raspberry Pi Foundation is now attempting to break free. The new Raspberry Pi 5 model is two to three times faster than its predecessors.... Continue reading at PC World

[ PC World | 2024-02-07 11:30:00 UTC ]
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The Mac turns 40: How Apple Silicon cured its midlife crisis

The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a... Continue reading at Engadget

[ Engadget | 2024-01-24 16:15:20 UTC ]
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Apple just dropped a mysterious trailer for its latest sci-fi series Constellation

Apple just dropped a trailer for its forthcoming sci-fi mystery series Constellation. The series follows an astronaut, played by Noomi Rapace, after an emergency return to Earth. However, the homecoming is fraught with mysterious occurrences and plain-old sci-fi weirdness, leaving audiences... Continue reading at Engadget

[ Engadget | 2024-01-22 16:42:45 UTC ]
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Apple is reportedly looking to team up with news publishers to train its AI

Apple has been noticeably missing in the list of companies with their own generative AI product, but based on a new report by The New York Times, it's looking to change that real soon. In recent weeks, Apple has reportedly started negotiating with major publishers and news organizations to ask... Continue reading at Engadget

[ Engadget | 2023-12-23 07:43:48 UTC ]
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Apple is adapting the Hugo Award-winning sci-fi book series Murderbot

The Hugo Award-winning The Murderbot Diaries books from Martha Wells are becoming a 10-episode Apple TV+ series starring Alexander Skarsgård, Apple announced. It will follow a self-aware "SecUnit" robot that must hide its free will in order to complete a dangerous assignment and comes from About... Continue reading at Engadget

[ Engadget | 2023-12-15 11:55:59 UTC ]
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Apple Books Names 2023 Bestsellers, Launches 'Year in Review' Feature

A new feature on Apple Books gives users Spotify Wrapped–style insights into their reading habits in 2023—a year in which Jack Carr, Prince Harry, Britney Spears, and Rebecca Yarros topped the Apple Books charts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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The best Cyber Monday deals for 2023 that are still going: Shop sales from Apple, Sonos, Google, Anker and more

Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget

[ Engadget | 2023-11-27 23:00:03 UTC ]
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The 60 best Black Friday deals for 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget

[ Engadget | 2023-11-24 15:32:10 UTC ]
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The 58 best Black Friday deals 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget

[ Engadget | 2023-11-24 14:12:44 UTC ]
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Why this AI pioneer is calling for 'human centered' computing

Fei-Fei Li, author of 'The Worlds I See' and co-director of Stanford's Human-Centered AI Institute, joins the L.A. Times Book Club Nov. 14. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-20 14:00:28 UTC ]
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