Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before social strategy. Before a single cover Kardashian. Way the f*** back, in other words. In those days, I was an undergraduate at King’s College Oxford…or, wait, I may be mistaken. Perhaps it was Penn State. Yes, come to think of it, it was Penn State. I’m now remembering ag barns and a sainted football coach and a great deal of Little Caesars pizza and rows of state-constructed concrete residential blocks, in one of which I either studiously devoured the canon of Western literature or drank Busch quarts and played street hockey in the study lounge. Ah, academe. Anyhoo, early in my freshman year I learned that the venerable old college humor magazine Froth—a remnant of the '20s, resurrected in the '50s, re-resurrected in the '60s—was being re-re-resurrected. Whoa! This was for me! I harbored tweedy, man-of-letters aspirations (I’d already begun affecting a pipe, which looked super sophisticated on my sturdy 6'1'' 130-pound physique) and a magazine seemed to be just the ticket. I submitted a piece that parodied an Eisenhower-era guide to social hygiene for teens, titled it “Dr. Lance Boyle’s Guide to Life and Love,” and very soon I was a published author. The spoof was actually pretty... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
News tagged with:
#fair number
#sports illustrated
#deep roots
One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#troy young
#hearst magazines
#digital operation
#marie claire
#car driver
#hgtv magazine
#innovative approach
#product development
No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#white house
#supreme court
#marie claire
#sexual harassment
#reproductive rights
#digital platforms
#meet readers
In light of the Reflecting Realities report, Katrina Gutierrez explains how the industry can better support small presses working to increase representation in children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open letter
#small press
Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-17 00:00:00 UTC ]
More news stories like this |
Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media companies
#publishing companies
#traditional advertising
#drive revenue
CommonWealth magazine, the 22-year-old quarterly published by Boston-based nonpartisan think tank MassINC, is going all digital. The Summer 2018 issue, out today, will be CommonWealth's last, editor Bruce Mohl revealed in the issue's editor's letter, arguing the magazine will more effectively... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#caption id=
#breaking news
#political insiders
#investigative reporting
#redesigned website
[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant increase
#digital channels
#digital traffic
As the Fourth of July arrives each year, it brings with it many traditions—cheap beer, grilled hot dogs, and quasi-illegal fireworks, to name a few—but it also provides an opportunity at the year's half-way point to reflect on just what's gone on over the last six months. And there is perhaps no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scary thing
It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top positions
#metrics show
#recent waves
#entertainment weekly
When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real people
#airbnb hosts
#online presence
#gwyneth paltrow
City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make sense
#share information
David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david carey
#hearst magazines
#announced today
#coming months
Chris Ferrell, Patrick Rains and company are returning to SouthComm, Inc.—or, perhaps more accurately, SouthComm is returning to them. Endeavor Business Media—the firm launched by Ferrell just weeks after his departure from SouthComm last November as part of a "change in strategic direction" at... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
More news stories like this |
[caption id="attachment_61878" align="alignright" width="150"] David Carey[/caption] Months after a $200 million acquisition of one of his company's largest competitors, David Carey has revealed plans to depart Hearst Magazines following eight years at the division's helm. Hearst Corp. CEO... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint ventures
#harvard university
#social impact
#developing story
As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national geographic
#good housekeeping
#sports illustrated
#southern living
#family circle
The Bookseller is calling on readers, authors, agents, publishers and the general public to sign a petition urging the government to give bookshops the same business rate discount as pubs. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller calls
#bookselleris calling
#give bookshops
Children’s author Horatio Clare is calling for magazine publishers such as Egmont to stop giving away plastic toys, saying the amount of non-disposable plastic used in their giveaways amounts to 3,000 tonnes every year. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
Eva Chen, director of fashion partnerships at Instagram, Martha Stewart and activist DeRay Mckesson at a party hosted by People magazine during Book Expo America. Continue reading at The New York Times
[ The New York Times | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eva chen
#martha stewart
#people magazine
A group of investors led by Esteem Media founder Adam Japko has acquired the company six weeks after allegations surfaced against owner Kevin Thomas. The post Maine Magazine Finds New Owners After Harassment Allegations Force Sale appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investors led
Bloomsbury Business has signed a new book about Sky and Rupert Murdoch's empire in a "major" acquisition. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#bloomsbury business