Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before social strategy. Before a single cover Kardashian. Way the f*** back, in other words. In those days, I was an undergraduate at King’s College Oxford…or, wait, I may be mistaken. Perhaps it was Penn State. Yes, come to think of it, it was Penn State. I’m now remembering ag barns and a sainted football coach and a great deal of Little Caesars pizza and rows of state-constructed concrete residential blocks, in one of which I either studiously devoured the canon of Western literature or drank Busch quarts and played street hockey in the study lounge. Ah, academe. Anyhoo, early in my freshman year I learned that the venerable old college humor magazine Froth—a remnant of the '20s, resurrected in the '50s, re-resurrected in the '60s—was being re-re-resurrected. Whoa! This was for me! I harbored tweedy, man-of-letters aspirations (I’d already begun affecting a pipe, which looked super sophisticated on my sturdy 6'1'' 130-pound physique) and a magazine seemed to be just the ticket. I submitted a piece that parodied an Eisenhower-era guide to social hygiene for teens, titled it “Dr. Lance Boyle’s Guide to Life and Love,” and very soon I was a published author. The spoof was actually pretty... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
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With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company
[ Fast Company | 2018-03-20 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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The former American household staple is riding high thanks to new ownership, and a new focus on TV across all platforms. The post TV Guide Magazine Is Still Here, and Is Doing Just Fine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
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Sarah Pakenham, who announced her resignation from Andersen Press this week, is setting up a new picture book publishing company called Scallywag Press. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
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The 30-year Time Inc. veteran and longtime regional magazine publisher was 91. The post Magazine Publisher Jack Moffly Has Died appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
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The Chancellor’s decision to bring business rates revaluations forward by a year is akin to “putting a plaster on a gunshot wound”, according to retail expert John Webber. Continue reading at The Bookseller
[ The Bookseller | 2018-03-14 00:00:00 UTC ]
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What's next for the "Netflix of magazines?" The post Apple Buys Into Magazine Media with Texture Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-13 00:00:00 UTC ]
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Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian
[ The Guardian | 2018-03-12 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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British music magazine NME, which helped mold musical tastes for several generations, will stop publishing its weekly print edition. Continue reading at Stuff
[ Stuff | 2018-03-07 00:00:00 UTC ]
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Dani Atkins has won the Romantic Novelists' Association's highest accolade, The Goldsboro Books Romantic Novel of the Year, for her novel This Love (Simon & Schuster). Continue reading at The Bookseller
[ The Bookseller | 2018-03-06 00:00:00 UTC ]
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Two Presidents, the sexiest man alive, and Thor engage readers the most in the latest GfK MRI readership study. The post Four Magazines Share Top Rank in Latest Readership Study appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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The publication’s editorial team will be combined with other Hearst magazines, including Cosmopolitan. Men’s Health faces a similar fate. It’s bad out there for the magazine industry as more consolidation leads to more dismissals. Hearst Media is laying off at least 15 editorial employees from... Continue reading at Fast Company
[ Fast Company | 2018-02-14 00:00:00 UTC ]
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The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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At least 50 more employees have been let go as the integration continues, per sources. The post Layoffs Continue at Hearst Magazines After Rodale Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-14 00:00:00 UTC ]
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We sent a reporter to Brooklyn to take in the sights, sounds and atmosphere of the touring experiential magazine. The post Following Up With Pop-Up Magazine, From the Other Side of the Curtain appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-12 00:00:00 UTC ]
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