Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before social strategy. Before a single cover Kardashian. Way the f*** back, in other words. In those days, I was an undergraduate at King’s College Oxford…or, wait, I may be mistaken. Perhaps it was Penn State. Yes, come to think of it, it was Penn State. I’m now remembering ag barns and a sainted football coach and a great deal of Little Caesars pizza and rows of state-constructed concrete residential blocks, in one of which I either studiously devoured the canon of Western literature or drank Busch quarts and played street hockey in the study lounge. Ah, academe. Anyhoo, early in my freshman year I learned that the venerable old college humor magazine Froth—a remnant of the '20s, resurrected in the '50s, re-resurrected in the '60s—was being re-re-resurrected. Whoa! This was for me! I harbored tweedy, man-of-letters aspirations (I’d already begun affecting a pipe, which looked super sophisticated on my sturdy 6'1'' 130-pound physique) and a magazine seemed to be just the ticket. I submitted a piece that parodied an Eisenhower-era guide to social hygiene for teens, titled it “Dr. Lance Boyle’s Guide to Life and Love,” and very soon I was a published author. The spoof was actually pretty... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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The publication’s editorial team will be combined with other Hearst magazines, including Cosmopolitan. Men’s Health faces a similar fate. It’s bad out there for the magazine industry as more consolidation leads to more dismissals. Hearst Media is laying off at least 15 editorial employees from... Continue reading at Fast Company
[ Fast Company | 2018-02-14 00:00:00 UTC ]
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The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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At least 50 more employees have been let go as the integration continues, per sources. The post Layoffs Continue at Hearst Magazines After Rodale Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-14 00:00:00 UTC ]
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We sent a reporter to Brooklyn to take in the sights, sounds and atmosphere of the touring experiential magazine. The post Following Up With Pop-Up Magazine, From the Other Side of the Curtain appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-12 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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Celebrities, dogs and authoritarianism engage readers in the latest GfK MRI readership study. The post Entertainment Magazines Lead the Pack in Readership Study appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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With challenges to so many voices becoming shrill in so many markets, Publishing Perspectives' Spring Global Overview Edition will spotlight the book industry's champions of diversity and efforts to promote it. The post Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Meredith staffs up a former Time Inc. title, Teen Vogue gets a deputy editor, and more people on the move this week... The post Hearst Magazines Taps New Global VP | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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At the American Magazine Media Conference, top brass acknowledges that the future remains unclear, but brand affinity and loyal readers will light the way forward. The post Magazine Execs Batten Down the Digital Hatches at AMMC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
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From Germany, the States, Sweden, Spain, Israel, Mexico, and France, here are works of nonfiction, adult trade and children's fiction, including a sweeping graphic memoir and a novel headed for a cinema near you in February. The post Rights Roundup: Ten Titles Doing Brisk Business Early in the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
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An appetite for hyper-local journalism hasn’t diminished, despite digital media’s disruptive impact. The post City Magazines Fill the Newspaper Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-26 00:00:00 UTC ]
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She'll be succeeded by Jessica Pels, site director for Marie Claire. The post Amy Odell Exits Cosmopolitan.com, Hearst Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-25 00:00:00 UTC ]
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Chris Ferrell's newly formed Endeavor Business Media acquires Grand View's Process Flow Network, says more deals are on the horizon. The post Former SouthComm CEO Starts New Company, Acquires Three Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-23 00:00:00 UTC ]
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For independent and non-profit outlets, small shifts in algorithms – as Mark Zuckerberg just introduced – can pose an existential threatFacebook’s recent company announcement should scare anyone who values independent and non-profit media.In response to mounting criticism over its role in... Continue reading at The Guardian
[ The Guardian | 2018-01-21 00:00:00 UTC ]
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A look inside Meredith's latest foray into celebrity-branded magazines. The post Magazine Review: Hungry Girl Leaves Me Starving for More Content and Better Design appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-18 00:00:00 UTC ]
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Regional pubs need to be visible in the marketplace, but declining margins make it difficult to justify retailers' fees. The post City and Regional Magazines’ “Darkest Hour” at Retail appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-17 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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