Entertainment Magazines Lead the Pack in Readership Study

Celebrities, dogs and authoritarianism engage readers in the latest GfK MRI readership study. The post Entertainment Magazines Lead the Pack in Readership Study appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]

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Entertainment Magazines Lead the Pack in Readership Study

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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'Leading the entertainment pack': UK print book sales rise again

Bestsellers including Michelle Obama’s Becoming cited as reasons for success, with industry voices praising sector for fourth consecutive year of growthFormer first lady Michelle Obama’s memoir, Becoming, which sold more than half a million copies in less than two months, has helped the UK book... Continue reading at The Guardian

[ The Guardian | 2019-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies #bookseller magazine

Four Magazines Share Top Rank in Latest Readership Study

Two Presidents, the sexiest man alive, and Thor engage readers the most in the latest GfK MRI readership study. The post Four Magazines Share Top Rank in Latest Readership Study appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Bookstat: Lourey leads the Amazon pack

Jess Lourey's Bloodline (Thomas & Mercer) topped the Bookstat e-book chart for the week ending 2nd January 2021, heading a top four of Amazon-published titles. Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 01:36:52 UTC ]
More news stories like this | News stories tagged with: #e-book

Susie Yang’s ‘White Ivy’ is an entertaining character study of a social climber with a secret

Yang’s debut novel owes a debt to Edith Wharton’s “The House of Mirth,” though Ivy Lin is no Lily Bart. Continue reading at The Washington Post

[ The Washington Post | 2020-11-05 16:42:29 UTC ]
More news stories like this | News stories tagged with: #susie yang #white ivy #edith wharton #debut novel

AARP Widens Its Lead as America’s Most-Read Magazine

As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #good housekeeping #sports illustrated #southern living #family circle

PRH UK leads FutureBook Awards pack

More than 40 people, platforms and products have been shortlisted for this year’s coveted FutureBook Awards, with the winners to be announced at the FutureBook Conference on 1st December. Continue reading at The Bookseller

[ The Bookseller | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #1st december

Cosmopolitan Recruits Editorial Talent From Entertainment Weekly and O Magazine

There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek

[ AdWeek | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cosmopolitan magazine #oprah magazine #entertainment weekly

Canadian Magazine Awards Dispute Leads to Schism

How many awards are too many awards? The post Canadian Magazine Awards Dispute Leads to Schism appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
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Study: Over Two-Thirds of Americans Still Read Print Magazines

Digital magazine audiences are growing, but most U.S. adults prefer to consume across multiple platforms. The post Study: Over Two-Thirds of Americans Still Read Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #multiple platforms

Sweeping CPG Study Finds Magazines Deliver Biggest Bang for Buck, Digital Video Lags

What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age

[ Advertising Age | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #cross-media campaigns #marketing world

Linda Thomas Brooks to Lead MPA, The Association of Magazine Media

Linda Thomas Brooks has been tapped to serve as the next president and CEO at MPA, The Association of Magazine Media, the leading magazine trade organization. She will succeed Mary Berner, who left in September to serve as chief executive of Cumulus Media.Ms. Brooks most recently was co-founder... Continue reading at Advertising Age

[ Advertising Age | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #gm mediaworks #martin agency

Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age

[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #digital sales #conde nast #senior vp #executive vp

These Are the 10 Magazines With the Biggest Mobile Readerships

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek

[ AdWeek | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscription #digital subscriptions #biggest hit #entertainment weekly #bloomberg businessweek #bon apptit

People Magazine and Entertainment Weekly Begin Merging Staffs

Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
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Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #print editions #research company #tablet editions

Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription models #negative impact #including time

Ross Levinsohn Among Leading Execs to Speak at Digital Entertainment World

Ross Levinsohn, CEO of Guggenheim Digital Media, publisher of Adweek, The Hollywood Reporter and Billboard, is on the growing list of industry executives set to speak at the inaugural 2014 Digital Entertainment World conference in Los Angeles. The global marketplace and conference, which is... Continue reading at AdWeek

[ AdWeek | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hollywood reporter #growing list #global marketplace #content creation #respective industries #joint venture

MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data reveals #magazine media