Refinery29 co-founder explains why it’s going ‘all-in’ on video

Yesterday, at the Digiday Publishing Summit in Vail, Colorado, Refinery29 co-founder Philippe Von Borries explained that his publisher is going "all-in" on video. He said that creating video for television is “one really important marker” in a company’s evolution and having a hand in all types of formats, like VR, 360 and live broadcasts, is important. The post Refinery29 co-founder explains why it’s going ‘all-in’ on video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-31 00:00:00 UTC ]
News tagged with: #creating video #video appeared #live broadcasts

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With video ad marketplace Community, AT&T’s Xandr expands inventory

Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-15 00:00:00 UTC ]
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Bluemoose co-founder Duffy calls for more geographical diversity in publishing

Yorkshire-based Bluemoose Books has experienced the benefits of operating outside London; co-founder Kevin Duffy suggests other publishers should look beyond the confines of the capital, too. Continue reading at The Bookseller

[ The Bookseller | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #geographical diversity


Fyre Festival founder plans to self-publish a memoir called ‘Promythus: The God of Fyre’

The man who founded the famously ill-fated Fyre Festival plans to tell his story in a self-published memoir. Billy McFarland, who is serving a six-year sentence in federal prison, is writing a book with the unconventionally spelled title "Promythus: The God of Fyre.” McFarland is writing the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-06 17:50:00 UTC ]
More news stories like this | News stories tagged with: #self-published memoir #federal prison


Procter & Gamble's docu-style videos exclusive to Hulu

Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory... Continue reading at Advertising Age

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young woman #world premiere #cannes lions #social channels


Feeling anxious about that stack of books you haven’t read? This video wants to help you

Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company

[ Fast Company | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #watching videos #younger generations


How Austrian publisher Die Presse made its video business profitable

The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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Facebook might pay for 'high-quality news,' NYMag vs. WaPo, Cameron Dallas explained: Publisher's Brief

If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age

[ Advertising Age | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #march madness #high-quality news #york mag #york university #major platforms #bleacher report


Chapter and verse: Faber founder’s grandson looks at 90 years of publishing

The only one of six siblings to work at the family firm, Toby Faber stresses that long-term commitment, but not nepotism, lies at the heart of indie list Faber & Faber’s successful history.   Continue reading at The Bookseller

[ The Bookseller | 2019-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family firm #long-term commitment


Troy video game developer Velan Studios signs publishing deal with Electronic Arts

The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic arts #development team


HCG signs 'Tea Consent' video creator in two-book deal

Hachette Children’s Group (HCG) has acquired a book about consent by Rachel Brian, the animator and creator of the ‘Tea Consent’ video. Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hcg signs #hachette children #group hcg


Facebook in 2015: Pivot to video! Facebook today: Local news is dead!

Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company

[ Fast Company | 2019-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local news #media industry #simply don #big problem #good doctor


Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conde nast


Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark knight #star wars #vanity fair


Octopus signs inside story of Netflix by co-founder Randolph

Octopus has signed a book by Netflix co-founder Marc Randolph, telling the inside story of how the business was built and changed the way people watch film and TV. Continue reading at The Bookseller

[ The Bookseller | 2019-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside story


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube


Why video is still the best investment for digital publishers

Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video strategy #digital publishers #important medium


Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
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Video Briefing: BuzzFeed layoffs prompt new talk of mergers

Media mergers between BuzzFeed and other top digital publishers are exciting to think about. But don't bet on them happening anytime soon. The post Video Briefing: BuzzFeed layoffs prompt new talk of mergers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-30 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #video appeared #facebook exec


Little Door Books founder wins Scottish picture book prize

Alan Windram, the founder of independent publishing company Little Door Books, has won this year’s £3,000 Bookbug Picture Book Prize for a title he created with illustrator Chloe Holwill-Hunter. Continue reading at The Bookseller

[ The Bookseller | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #door books