Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game isn't much easier, just as rife with competition and demands on limited resources. So it's good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to discuss the brand's finances. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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#big reach
#smaller publishers
#global economy
#thousand impressions
#editorial products
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#wry how-
#installment titled
#turkey leg
#android emphasizes
#barnes noble
#give books
#christmas gifts
Advocates for Internet sales taxes, which include both the American Booksellers Association and Amazon, sent a letter urging Congress to act. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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#tv commercials
#photo gallery
#web video
Scribd's ebook subscription service seems to be making some inroads on Amazon's turf, and now the company is looking to take a swipe at Audible's lunch. From today, subscribers will be able to access a library of 30,000 audiobook titles that include... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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#subscription service
Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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#john lewis
The popularity of the digital subscription model continues to grow with the announcement that ebook subscription service Scribd will now offer unlimited access to more than 30,000 audiobooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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#banner ad
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Judge Naomi Reice Buchwald has denied HarperCollins’ bid to recover more than $1 million in attorney fees from Open Road in its infringement case over an ebook edition of Jean Craighead George's 'Julie of the Wolves.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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#copyright case
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Tribune Publishing, which owns 10 daily newspapers including the Los Angeles Times and the Chicago Tribune, has hired Michael Rooney as executive VP-chief revenue officer, the company plans to announce Monday. Mr. Rooney, who was chief revenue officer at The Wall Street Journal until last year,... Continue reading at Advertising Age
[ Advertising Age | 2014-11-03 00:00:00 UTC ]
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In a fast-changing industry like publishing, the simple things are often the most useful. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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#peter brantley
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Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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Philippe de Montebello and Martin Gayford, authors of 'Rendez-vous with Art' (Thames & Hudson, 9780500239247), will appear on 'Charlie Rose' on Thursday, October 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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#banner ad
#wired magazine
#digital arm
#banner ads
Underlying revenue at Reed Elsevier increased 4% over the first nine months of the year, although print book sales declined. The information company released an interim management statement yesterday (24th October) saying that although revenues in the scientific, technical and medial... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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#print books
Bloomsbury has seen a fall in revenue and profits for the first half of 2014, with the adult publishing division down following a strong performance in the previous year. For the six months ending 31st August 2014, the publisher had turnover of £46.6m, down 5% from £49.2m in the same period in... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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#adjusted profit
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At this year's Books in Browsers conference, many speakers addressed the importance and relevance of standards for ebooks and web content. The post Standards a Top Priority at Books in Browsers V appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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#browsers conference
#top priority
#web content
Media companies have been streamlining their businesses by cleaving off underperforming print units from more lucrative TV, film and digital businesses. Just this year, Time Warner spun off magazine division Time Inc., Tribune Company split apart its TV and newspaper businesses and Gannett... Continue reading at Advertising Age
[ Advertising Age | 2014-10-24 00:00:00 UTC ]
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#newspaper businesses
#similar moves
#meredith corporation
#des moines
#iowa-based company
Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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#digital content
#time-based metrics
The International Publishing Association released data indicated the UK lead the world in new titles published per capita and export revenue in 2013. The post UK Tops in Titles Published Per Capita and Export Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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