Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game isn't much easier, just as rife with competition and demands on limited resources. So it's good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to discuss the brand's finances. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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#smaller publishers
#global economy
#thousand impressions
#editorial products
All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and rocked the web on Friday, also affecting Twitter, Pinterest, The New York Times, The Boston... Continue reading at AdWeek
[ AdWeek | 2016-10-23 00:00:00 UTC ]
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Bonnier Publishing imprint Blink has splashed a seven-figure sum acquiring the rights to a second authorised biography of pop star Robbie Williams. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Paul Hobby, whose family once owned the Houston Post, purchases magazine. The post Emmis Sells Texas Monthly for $25 Million appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-18 00:00:00 UTC ]
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Though Haymarket has always been a mission-driven press, its focus on books on hot-button topics written by prominent authors has proven to be strong revenue generator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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A lot has changed at Manhattan's Goddard Riverside Book Fair Gala in the 30 years it's been running, and this year's will be the last overseen by the current executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age
[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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Three decades after its founding, Amistad continues to be a major platform for diversity in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Bloomsbury staffers old and new joined authors, agents and booksellers to celebrate the publishing house's 30th birthday last night (29th September) in Bedford Square Gardens, London WC1. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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An Oregon shop trashes 'Portlandia;' an African-American bookstore preps to open in Texas; SIBA plans its Pat Conroy celebration; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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#bookstore news
Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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#moving forward
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Book wholesaler Gardners saw revenue grow 8.5% in the year to the end of February 2016, with profit also up. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Sales of Harry Potter and the Cursed Child has given US-based Scholastic Corp a huge boost, as the company has today posted a first quarter revenue increase of 48%. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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The comic book community is coming together for "Love Is Love," a comic to honor those killed in June's Orlando attack. Organized by writer Marc Andreyko, "Love Is Love" will feature more than 100 one- to two-page stories from some of the biggest names in comics. Contributing... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-21 00:00:00 UTC ]
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German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday
[ Digiday | 2016-09-19 00:00:00 UTC ]
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#major part
Good news for people who like funny dogs, sexy NFL quarterbacks and innovations pertaining to macaroni and cheese. Online publisher Defy Media, which attracts millions of young adults and teenagers to such goofy information, announced last week that it picked up $70 million from investors. And... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-19 00:00:00 UTC ]
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