Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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#premium content
After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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Pearson has completed the sale of language training subsidiary Global Education in a deal worth $80m (£62m). Continue reading at The Bookseller
[ The Bookseller | 2017-08-17 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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#online publishers
#combined company
#top executive
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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#lose access
#pixar films
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lllustrated publisher Quarto has announced it is considering a sale, following a preliminary approach from a third party to acquire it at "a price that the board considers attractive and reflective of the inherent value of the business as a global publishing platform". Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Tickets to actor Tom Hanks' only event in the UK to promote his new collection of short stories, Uncommon Type (William Heinemann), have sold out in under two hours. Continue reading at The Bookseller
[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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#biggest issues
James Comey, the embattled former FBI director fired earlier this year by President Trump, has found a home for the book he was rumored to be shopping: Flatiron Books. Comey's book, which is currently untitled, is slated for spring 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-02 00:00:00 UTC ]
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Sainsbury’s has partnered with BookTrust, Penguin Random House and Peppa Pig brand owner, Entertainment One, to commission and exclusively sell children's book Shop With Peppa. Continue reading at The Bookseller
[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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#book shop
Oneworld has paid six figures for a YA trilogy by US actor and screenwriter Jason Segel and his writing partner Kirsten Miller. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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#ya trilogy
The shopkeeper dubbed "rude and offensive" is selling his business in North Yorkshire. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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#north yorkshire
Princeton University Press has sold simplified Chinese rights to historian Jonathan Israel's forthcoming title The Expanding Blaze for six figures. Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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Like so few things in life, Google's printed photo book service works exactly as advertised. Continue reading at Wired
[ Wired | 2017-07-12 00:00:00 UTC ]
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Pearson has agreed to sell 22% of its stake in Penguin Random House (PRH) to co-shareholder Bertelsmann, valuing the publisher at $3.55bn (£2.76bn). The deal means Bertelsmann will increase its control over the publisher, owning a 75% stake, while Pearson will own the remaining 25%. The deal is... Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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Shares in the publishing firm rise after it says the sale will raise about $1bn (£776m). Continue reading at BBC News
[ BBC News | 2017-07-11 00:00:00 UTC ]
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The beleaguered FTSE 100 firm strengthens balance sheet by selling a 22% stake to Bertelsmann in deal valuing the publishing giant at $3.55bn Pearson has sold a 22% stake in Penguin Random House, the world’s biggest publisher, with titles ranging from Fifty Shades of Grey, Jamie Oliver and The... Continue reading at The Guardian
[ The Guardian | 2017-07-11 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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#news app
#raising concerns
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Veteran Hollywood executive Jonathan Dolgen, who formerly headed Paramount Pictures, has sold his home in Malibu for $18 million. The buyer was Chris Columbus, director of such films as “Home Alone,” “Mrs. Doubtfire” and “Harry Potter and the Sorcerer’s Stone.” The English traditional-style home... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-07 00:00:00 UTC ]
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#$18 million
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With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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#north american
#leading publishers
Lina Bengtsdotter's crime novel Annabelle is a hit with rights buyers. The book also has its own song by the author's sister and pop singer, Petra Brohäll. The post Rights Update: Swedish Crime Writer’s Debut Book Sells to 10 Territories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-05 00:00:00 UTC ]
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