With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB regarding "clickhead" advertising, acknowledging that we need to rethink how we measure online value.Without an appropriate framework to measure long-term push notification strategies, publishers walk a tightrope between engaging their audience and spamming them. Although high amounts of click-throughs or "tap-throughs" may result in short-term spikes in traffic and ad revenue, they will eventually be detrimental to the overall value of a strategy.This requires a new metric to measure the net gain in readership created by push notifications. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-21 00:00:00 UTC ]
News tagged with:
#push notifications
#ad revenue
Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 15:00 Simon & Schuster US has signed a deal to publish the physical editions of John Locke's Donovan Creed novels in North America. In June, Locke became the first self-published author to sell more than one million ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john locke
#physical editions
#self-published author
#million ebooks
As Don Henley told the New York Times, what's at stake is "fairness" and "parity." The Eagles lead singer, who also heads a group called the Recording Artists Coalition, was referring to a revision to copyright law, made in the 1970s, that could drastically affect the ownership of some of the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#group called
#copyright law
#classic rock
Digital technology is transforming the world of textbook publishing much as it is changing every other aspect of the book world. Digitization is bringing down the cost of textbook content, transforming static print works into interactive learning experiences and allowing publishers to create and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book world
#digital technology
#textbook publishing
#allowing publishers
Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital companies
#put publishers
#difficult situation
The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers aren
Amazon moved aggressively to fulfill its new ambition to publish books as well as sell them, announcing that it had signed Timothy Ferriss, the popular self-help guru. Continue reading at The New York Times
[ The New York Times | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon set
#publish books
Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand advertising
#big names
#publishing partners
#annual revenue
Written By: Charlotte Williams Publication Date: Tue, 16/08/2011 - 08:45 The Edinburgh International Book Festival has said it has no relationship with print-on-demand publisher Publish America, after the US firm sent letters to its mailing list of authors promising their books will be... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this |
Laura Frerer-Schmidt has been named publisher with Rodales Womens Health magazine. Slated to begin her new position on September 6, Frerer-Schmidt comes from Self magazine, where she was associate publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#womens health
#named publisher
#associate publisher
Written By: Graeme Neill Publication Date: Tue, 16/08/2011 - 15:46 Amazon's move into publishing is a "concern" and the business is close to being in a monopolistic position, according to the c.e.o. of HarperCollins. Victoria Barnsley was the latest book trade figure to appear on BBC Radio 4's... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
#victoria barnsley
Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:49 Waterstones m.d. James Daunt has accused publishers of being lax in not paying enough attention to the physical quality of books while warning bricks and mortar bookshops will not survive unless they are good enough. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#accused publishers
#james daunt
#warning bricks
#mortar bookshops
Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile space
Written By: Philip Jones Publication Date: Wed, 10/08/2011 - 09:40 FIve US publishers and Apple have been named in a US lawsuit alleging the companies "illegally fix prices of electronic books" and that the five publishers "forced Amazon to abandon its discount pricing and adhere to a new... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#electronic books
#agency model
Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stand firm
#digital giants
#digital companies
#literary agent
#digital distributors
Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:16 Companies that publish phonics material have warned overseas sales are being lost as a result of a government listing of approved phonics programmes. Last month the Department for Education published a new, slimmed-down list... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smaller publishers
The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 08:59 Digital sales have helped to bolster profitability for Penguin in the first six months of 2011, with company chiefs looking for organic growth and a focus on the high street over the second half of the year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#organic growth
#high street
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#ad platform
Written By: Graeme Neill Publication Date: Thu, 28/07/2011 - 14:22 HarperPress will no longer publish fiction by the end of June 2012 with the publisher choosing to concentrate on non-fiction in the wake of Clare Smith's upcoming departure to Little, Brown. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#clare smith
Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reported revenue