Publishers stress authenticity is key to social media success

Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other online platforms to build an audience, rather than explicitly becoming a tool to sell books. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
News tagged with: #digital skills #important thing #industry insiders #feel comfortable #digital activity #online platforms #sell books

Other Publishing stories related to: 'Publishers stress authenticity is key to social media success'


Honolulu-based social media site JamBios to launch first revenue model

The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue model


International Publishing Group Future Acquires NewBay Media

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek

[ AdWeek | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbay media


Onetime social publishing star Cooking Panda is shutting down

The startup behind Opposing Views and social recipe site Cooking Panda confirmed it is shutting down in the wake of Facebook's recent algorithm changes. The post Onetime social publishing star Cooking Panda is shutting down appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opposing views


Key Rights Offers on Deck: Amazon Publishing Titles at Bologna and London Book Fairs

This week at Bologna International Children's Book Fair and then at London Book Fair April 10 to 12, the Amazon Publishing foreign rights team packs new titles–—and the retail muscle to make all boats float. The post Key Rights Offers on Deck: Amazon Publishing Titles at Bologna and London Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair


Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency

Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently,... Continue reading at AdWeek

[ AdWeek | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early adopter


Google to sweeten publisher deals as tech woos media

Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via... Continue reading at Advertising Age

[ Advertising Age | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news industry #silicon valley #technology companies #olive branch #media industry #digital service #news outlets


Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel


Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down

Once a Facebook darling, LittleThings now looks like a case study for platform overreliance. The post Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-01 00:00:00 UTC ]
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Publishers Weigh In on the Paradox of Paid Social

Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weigh #paid social #audience growth


Key Publishing Rights Consultant Kris Kliemann Joins IPR License

With a background in rights at Wylie, Random House/Fodor, Hyperion/Disney, and FSG, Kris Kliemann comes to IPR License as a veteran in publising right based in New York City. The post Key Publishing Rights Consultant Kris Kliemann Joins IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipr license


Newsweek Media Group’s Publisher and Finance Director Resign Amid Reports of Advertising Fraud

Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek

[ AdWeek | 2018-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previous day #finance director


Facebook’s news feed change won’t help social media addiction | Eleni Stefanou

Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian

[ The Guardian | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model


‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape

Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watershed moment #good thing #long run


‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge

Publishers had plenty of warning that the Great Facebook News Feed Purge was coming. That doesn’t make it any less painful for many. The post ‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feed purge


Pivoting to video is the biggest trend in media — but it may not prove as lucrative as publishers hope

In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest trend #publishers hope


Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense

“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media owners


What can be done about abuse on social media?

Internet giants such as Facebook and Twitter have limited legal obligations, but what could Britain do to make them act?Hosts, not publishers?Currently, social media firms including Facebook, YouTube and Twitter operate as hosts, rather than publishers, in the UK. As such, they are exempt from... Continue reading at The Guardian

[ The Guardian | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user-generated content #internet giants


Why the once darling social media service Storify is coming to an end

Storify, the beloved digital publishing tool that allowed writers to chronologically arrange social media posts, will soon be no more. The curation service will go offline May 16, 2018, the company announced today. For those who have used the service and want to preserve that content, they’ll... Continue reading at Fast Company

[ Fast Company | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newest product


In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players

Southeast Asia's markets are emerging into an 'already digital' reality. Frankfurter Buchmesse's StoryDrive Asia addressed issues in Singapore. The post In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key players #southeast asia #frankfurter buchmesse


Publishing Sales Down at Salem Media

Third quarter sales in Salem Media Group's publishing division, which includes Regnery Press and two self-publishing businesses, fell 20.7%, compared to the third quarter of 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales #publishing sales #salem media #publishing division