Publishers on the Rebound: Alternative Channels Show Life After Facebook

The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect match. Until it wasn’t. Recently, as the social media giant has rolled out changes to its algorithm, publishers have suffered the consequences of a triple threat: 1. Publishers’ content was pushed off the News Feed in favor of user-generated posts, making it harder to engage the audiences publishers had worked so hard to cultivate. 2. Extremely stringent content standards for advertisers have seen legitimate outlets and news stories flagged for “hate speech” simply for the slightest inkling of political news. 3. Consumer trust of the platform has waned over fake news and the company’s negligence in protecting users’ personal information leading to lower traffic. As a result, publishers are reeling, trying to figure out how to reposition their content for better distribution and monetization. They need channels that put them back in control of the distribution, timing, targeting and monetization, enabling publishers to reclaim ownership of their audience and engagement. Fortunately, several channels are emerging to fill the void, giving publishers more control, greater flexibility and carrying with them more inherent audience trust. And you might be surprised to learn that they’re not... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
News tagged with: #comprehensive picture #sponsored content

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Publishers shrug off concerns, eager to publish on Facebook

Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday

[ Digiday | 2015-05-18 00:00:00 UTC ]
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Publishing, After a Life in Publishing

Besides sharing years of experience in traditional publishing, the trio of Pat Mulcahy, Philip Turner, and Joan Hilty have other things in common. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff

Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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UK audiobook downloads up 17% last year, Publishers Association data shows

Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian

[ The Guardian | 2024-05-07 15:28:43 UTC ]
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Serena Williams to publish memoir about life ‘on and off the court’

The tennis champion has signed a two-book deal with Penguin Random House, saying it will be the first time she has paused and reflected on her remarkable career Serena Williams is set to publish two books, the first of which, a memoir, will take an “intimate” look at her childhood and remarkable... Continue reading at The Guardian

[ The Guardian | 2023-10-18 14:56:05 UTC ]
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Publishing Industry Sales Rebounded in August

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[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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Salman Rushdie’s memoir of the attempt on his life will be published next year.

As reported by Publishers Weekly earlier this morning, Random House will publish Salman Rushdie’s new memoir, Knife: Meditations After an Attempted Murder, on April 16, 2024. The book will mark Rushdie’s first time speaking at length about the brutal attack he suffered while onstage at the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-11 15:03:03 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

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[ Digiday | 2023-02-02 05:01:00 UTC ]
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A Publishing Group Grows on Facebook

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[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Publishing Gets the Reality Show Treatment with 'America’s Next Great Author'

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[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: Ukrainian Novelist Andrey Kurkov on Wartime Reality for Writers and Publishers

The U.S. Book Show's opening keynote featured Ukrainian novelist Andrey Kurkov, speaking from his home in Kyiv, who provided the history through a literary lens of the Russo-Ukrainian conflict that culminated in war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Life As a Book Publisher in Wartime Ukraine

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[ Literrary Hub | 2022-05-12 08:55:26 UTC ]
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Country Life publisher reeling after shareholder revolt over executive pay

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[ The Guardian | 2022-02-03 16:27:30 UTC ]
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PMJ's Moore to 'demystify' publishing as head judge on Jamie Oliver show

Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 18:35:43 UTC ]
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Publishing Stocks Rebounded in 2021

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[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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