The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect match. Until it wasn’t. Recently, as the social media giant has rolled out changes to its algorithm, publishers have suffered the consequences of a triple threat: 1. Publishers’ content was pushed off the News Feed in favor of user-generated posts, making it harder to engage the audiences publishers had worked so hard to cultivate. 2. Extremely stringent content standards for advertisers have seen legitimate outlets and news stories flagged for “hate speech” simply for the slightest inkling of political news. 3. Consumer trust of the platform has waned over fake news and the company’s negligence in protecting users’ personal information leading to lower traffic. As a result, publishers are reeling, trying to figure out how to reposition their content for better distribution and monetization. They need channels that put them back in control of the distribution, timing, targeting and monetization, enabling publishers to reclaim ownership of their audience and engagement. Fortunately, several channels are emerging to fill the void, giving publishers more control, greater flexibility and carrying with them more inherent audience trust. And you might be surprised to learn that they’re not... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
News tagged with:
#comprehensive picture
#sponsored content
"We want to be recognised as one of the leading children’s book publishers in the industry: we want not only to be recognised, we want to be respected.” Sanjee de Silva (pictured), the new publisher at Sweet Cherry, recently named Small Press of the Year at the British Book Awards, has big... Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 22:25:53 UTC ]
More news stories like this | News stories tagged with:
#leading children
#book publishers
#sweet cherry
#big ambitions
#british book
#children’s book
#small press
The renaissance man and author of the forthcoming memoir 'Unrequited Infatuations' shared his reflections on how the religion of rock ‘n roll shaped a decades-long career as a producer, solo artist, member of the E Street Band, activist, and actor on TV shows including 'The Sopranos.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#forthcoming memoir
#unrequited infatuations
#decades-long career
#memoir
On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#making publishing
#george floyd
On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#trade publishing
#opening day
#rare glimpse
#ingram content group
Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#key driver
#trade book
#backlist titles
In the U.S. Book Show's opening panel, experts discussed the many concerns surrounding the future of the publishing office, the best practices to help bring them back safely, and how the business has changed in an age of remote work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#opening panel
#remote work
There are over 200 books published this spring alone by British writers of colour, and 400-plus when including writers of colour from around the globe. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 04:13:16 UTC ]
More news stories like this | News stories tagged with:
#british writers
Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC
[ CBC | 2021-02-25 20:47:52 UTC ]
More news stories like this | News stories tagged with:
#canadian publisher
A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust suit
#news publisher
Penguin will publish the sequel to Jordan B Peterson's 12 Rules for Life (Generic, 2018) globally on 2nd March 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 01:21:52 UTC ]
More news stories like this | News stories tagged with:
#publish sequel
Jake Lingwood, publisher of Monoray (part of the Octopus Publishing Group), has acquired Pat Nevin's memoir, The Accidental Footballer. Continue reading at The Bookseller
[ The Bookseller | 2020-10-20 03:29:46 UTC ]
More news stories like this | News stories tagged with:
#jake lingwood
An open letter expressing “love and solidarity for the trans and non-binary community”, spearheaded by authors Kiran Millwood Hargrave and Daisy Johnson, has garnered support from more than 200 writers, including Malorie Blackman, Jeanette Winterson and Joanne Harris. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 14:25:47 UTC ]
More news stories like this | News stories tagged with:
#show solidarity
A growing number of publishers and prominent authors have added their voices of support for Booker Prize-shortlisted author Tsitsi Dangarembga, who was arrested in Harare in July. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 09:46:55 UTC ]
More news stories like this | News stories tagged with:
#tsitsi dangarembga
#growing number
Sir Paul Nurse will narrate the audio edition of his book What is Life?, to be published by Faber in September. Continue reading at The Bookseller
[ The Bookseller | 2020-08-27 14:56:38 UTC ]
More news stories like this | News stories tagged with:
#audio edition
#audiobook
Century will publish Five Minute Therapy by Sarah Crosby, a.k.a. Instagrammer @TheMindGeek, in December 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-07-31 06:12:14 UTC ]
More news stories like this | News stories tagged with:
#practical guide
Revenue in the first six months of 2020 fell 7% at Lagardère Publishing compared to the same period in 2019, helped by a 20% jump in June sales. Hachette Book Group had the best performance in the period, with sales falling 1%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#lagardre publishing
#20% jump
#june sales
#lagardère
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media
As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 15:37:20 UTC ]
More news stories like this | News stories tagged with:
#uniquely positioned
Jonny Geller has advised publishers to see lockdown as a time of change and "experiment". Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 17:27:45 UTC ]
More news stories like this | News stories tagged with:
#jonny geller
Presenting duo Richard Madeley and Judy Finnigan are bringing a teatime book show to Channel 4 featuring virtual appearances by authors and celebrity guests during the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 19:53:54 UTC ]
More news stories like this |