Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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China, BEA's guest of honor this year, was the enthusiastic host to the May 28th BEA panel on Children's and YA literature in China and America. Their interest in children's literature was evident. But the event required a lot of patience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Karen Thomas has been named to replace Brenda Knight as publisher of Cleis Press and Viva Editions. Cleis will move from its current California offices to parent company's Start Publishing's Jersey City offices this July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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Argentina's government has propped up the book business, but with this year's election and economic stagnation, publishers remain uncertain of the future. The post Argentina’s Publishers Face Political, Economic Uncertainty appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
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Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Manchester University Press (MUP) has acquired 58 titles in politics and sociology which had been scheduled to appear with Bloomsbury. Earlier this year, Bloomsbury Academic announced it would no longer be commissioning books in the fields of politics, international relations or sociology as it... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to the annual World Press Trends survey released Monday by the World Association of Newspapers and News Publishers (WAN-IF ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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Walker Books has acquired a children’s non-fiction series that helps children explore science, maths, politics and geography through football. The books are written by Alex Bellos and Ben Lyttleton and the first, The Football Academy, will be published in hardback in September 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-06-02 00:00:00 UTC ]
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As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them. This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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HarperCollins has acquired the first novel written by Flashman author George Macdonald Fraser, Captain in Calico. The book will be published on 10th September, but throughout August, it will be available from Heywood Hill in Mayfair. Fraser was a longstanding customer at the shop, which... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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Michael Joseph will release an autobiography by footballer Steven Gerrard this autumn. The book, called Steven Gerrard: My Story, promises to be an “intimate and revelatory account” of Gerrard’s career. Gerrard joined Liverpool at the age of eight and went on to play more than 700 games for... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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The Digital Reader reports that due to concerns over “rampant commercial piracy,” Google has closed the Google Play Books Partner Center to new users. The post Google Closes Down Play Books Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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Studio 28, the digital-publishing arm of Curtis Brown Literary & Talent Agency, is to publish its first original title. The Swiss Spy by Alex Gerlis will be published as an ebook on Monday 1st June. Studio 28 officially launched in March this year, and will publish in the UK and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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The awards will identify and celebrate talented young members of the U.S. publishing community, and bring recognition to them on a global stage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Ann Voskamp raises funds for Ramadi refugees; IVP author will head Duke's Center for Reconciliation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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The religion authority, author, and pioneer in the coverage of spirituality and religion publishing has been diagnosed with inoperable stage 4 lung cancer. Still, she has book projects in the works and no plans to abandon them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Author of The Caine Mutiny will look back on his century of experience in Sailor and FiddlerThere can’t be many centenarians who can celebrate their birthday by raising a glass to a new professional departure, but Herman Wouk – 100 on Wednesday, 27 May – is about to publish his first memoir.... Continue reading at The Guardian
[ The Guardian | 2015-05-27 00:00:00 UTC ]
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Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond. But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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