Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with: #balancing act #big picture #digital trends #digital media #traditional publisher

Other Publishing stories related to: 'Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue'

Publishers are Treating Email Newsletters as a Platform of its Own

Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond. But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sites

Mode Media raises $30 million for lifestyle media publishing platform

Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platform #glam media

Amazon fines publishers for late deliveries

Amazon has begun fining publishers for late deliveries of books to its warehouses. Meanwhile, some payments to publishers have been delayed by what the company referred to as a “technical error”. The e-commerce giant has written to suppliers warning that if they do not hit delivery targets,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late deliveries #e-commerce giant

SF Launches B2B Buy Local Campaign

San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this |

China at BEA 2015: Introducing China Publishing Group

China Publishing Group Corp. (CPG) is China’s largest and most influential trade and professional publishing group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this |

French Graphic Novel Publishers Meet in New York

Things are changing in U.S. comics and French comics publishers are meeting in New York to discuss the U.S. market and look for ways to stoke demand for French graphic novels in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french graphic #publishers meet

Printing and Publishing at Black Classic Press

After running Black Classic Press for nearly 40 years, founder W. Paul Coates said he is proud of his work as an independent publisher. But he said his work running BCD Digital Printing, a short-run printing operation, may be more significant: “I don’t know of any other full-time... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul coates #independent publisher

How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday

[ Digiday | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #influence appeared #business insider #social sharing #daily dot

PRH to be global publisher for BBC audio

Penguin Random House UK is to become the global publisher and distributor for all BBC-branded physical and digital audiobooks. The deal signed today with BBC Worldwide extends an agreement signed by Random House Audio and BBC Worldwide in 2013 to sell and distribute BBC audiobooks that had... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publisher #digital audiobooks #agreement signed #bbc worldwide

Will Self's 'amanuensis' to publish memoir of working for the novelist

Matthew De Abaitua’s Self & I covers the six-month period he spent reading, drinking and rolling ‘special cigarettes’ as assistant to the Booker-shortlisted author in the early 1990sFrom an interview involving shooting whisky bottles and smoking “special” cigarettes to an attempt to take a... Continue reading at The Guardian

[ The Guardian | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aardvark bureau #early 1990s #recently completed #east anglia

UK Publishing is “In A Good Place,” says PA CEO

Richard Mollet, CEO of the Publishers Association, reports that 2014 UK publishing revenues were £4.3 billion, with 44% coming from export markets. The post UK Publishing is “In A Good Place,” says PA CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishing #good place #richard mollet #publishers association #export markets

H&S buys Laini Taylor trio

Hodder & Stoughton has acquired three new young adult novels by Laini Taylor, author of the Daughter of Smoke & Bone trilogy. Kate Howard, associate publisher at Hodder, acquired British Commonwealth rights, excluding Canada, from Jane Putch of Eyebait Management. The first book, The... Continue reading at The Bookseller

[ The Bookseller | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #laini taylor #associate publisher

Pianist can publish abuse memoir

A concert pianist wins a legal battle to publish a book giving detail of sexual abuse he experienced as a child. Continue reading at BBC News

[ BBC News | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal battle #sexual abuse

Publishing Leaders are “Temporary Custodians” of Their Houses

Strong leadership in publishing is welcome, but as new publishing leaders step forward, one realizes all are mere 'temporary custodians.' The post Publishing Leaders are “Temporary Custodians” of Their Houses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing leaders

Independent Press Last Weekly Print Edition Newspaper Issue to Publish May 27

NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources. Paul Provost, vice president of loca ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent press #vice president

Scribe UK buys YouTube scientists

Scribe UK has acquired a “quirky and accessible” book about science from the creators of the AsapSCIENCE YouTube channel. Continue reading at The Bookseller

[ The Bookseller | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scribe uk

Self-Published E-Book Review: Frolic in Conservative Utopia

Some books come to us when they're needed most. The post Self-Published E-Book Review: Frolic in Conservative Utopia appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-20 00:00:00 UTC ]
More news stories like this |

May 2015: Top Reviews of Self-Published Books from BlueInk Review

Our May 2015 selection from BlueInk Review, a service which reviews self-published books. This selection includes guides to finance and fighting cancer. The post May 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #fighting cancer

Publishers stress authenticity is key to social media success

Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital skills #important thing #industry insiders #feel comfortable #digital activity #online platforms #sell books