Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users. Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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A year in review: E-book sales fall for all but one of the UK’s biggest publishers

It was another year of digital contraction for the UK’s biggest publishers, who experienced a second consecutive year of declining ebook volumes in 2016. Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Publishers Encounter Political Storms in Turn to Right

Milo Yiannopoulos, an editor at the conservative news site Breitbart News, received a six-figure publishing contract from Threshold Editions, a conservative imprint at Simon & Schuster. The move prompted criticism from some of Simon & Schuster’s authors and calls for a boycott. Continue reading at The New York Times

[ The New York Times | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #milo yiannopoulos #threshold editions #conservative imprint #simon schuster

Publisher removes 'adult humour' book from sale after outcry

US publisher Abrams is discontinuing the publication of Bad Little Children's Books in both the UK and America at the author's request after the book came under heavy fire on social media. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Publishers Betting on Strong Holiday Sales for Licensed Products

Books featuring licensed characters have seen a boom in recent years, and this holiday season looks to be a lucrative one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Though Attendance Down Slightly at AAR/SBL, Religion Publishers Remain ‘Upbeat'

The American Academy of Religion (AAR) and the Society of Biblical Literature (SBL) held their joint annual meetings in San Antonio Nov. 19-22, attracting almost 140 religion publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
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American publishers' half year sales down 3.4%

US publishers’ revenues fell 3.4% year-on-year to $5.37bn (£4.32bn) for the first half of 2016, new statistics from the Association of American Publishers have revealed. Continue reading at The Bookseller

[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Digital sales down 19%, but print strong for trade publishers in first half

Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #trade publishers #digital revenues #print sales #publishers association

Facebook-thirsty publishers turn to celebrities to worm into the news feed

Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday

[ Digiday | 2016-10-21 00:00:00 UTC ]
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Christian Living Remains a Strong Publishing Category

Books on Christian living remain cornerstones of many Christian publishers' programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
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As Facebook turns fickle, publishers focus again on search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google search #publishers focus #super bowl #renewed focus

Ferrante's unmasking 'likely to increase sales' say booksellers

The unmasking of Elena Ferrante’s alleged true identity is only likely to increase sales of her books, booksellers have said. Continue reading at The Bookseller

[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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US publishers' sales decline 2.7% in first quarter

American publishers experienced a 2.7% decline in revenues in the first quarter of 2016 to $2.14bn (£1.65bn) compared to the same period in 2015, according to data released by the Association of American Publishers (AAP). Continue reading at The Bookseller

[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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China ‘delivering sales growth’ for UK publishers

UK publishers said the demand for rights from Chinese publishers at BIBF “far exceeded expectations”, with children’s and illustrated books particularly in demand. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum

Asked ahead of Frankfurt's The Markets, Rotterdam's Peter Paul van Bekkum says mobile, direct sales, and self-publishing are the publishing developments to watch in The Netherlands. The post Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-08 00:00:00 UTC ]
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Publishers Look to Crack the National Parks Market

With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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Time Inc. Unifies Sales Force, Eliminates Publishers

Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
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Publishing Sales Dipped in 2015

Final estimates released this morning by the Association of American Publishers show that total industry sales dipped 0.6% in 2015 compared to 2014, falling to $27.78 billion, from $27.96 billion in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
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As Online Video Surges, Publishers Turn to Automation

“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times

[ The New York Times | 2016-07-11 00:00:00 UTC ]
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