Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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Tablet sales will hit 1m in France this year - GfK

Written By: Barbara Casassus Market research firm GfK has predicted that 1 million tactile tablets will be sold in France this year. A total of 435,000 worth 220 million euros were sold here in 2010, a strong start for the new market. Although tablet sales for Christmas were reported not to... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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C&R signs Walker as sales agents

Written By: Charlotte Williams Constable & Robinson has appointed Walker Books as its sales agents for Europe, the Middle East and East Africa. read more Continue reading at The Bookseller

[ The Bookseller | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle east #east africa


Publishers Come Out of Bankruptcy Eager To Buy

That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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